Some of the marketing tools we use to help our clients reach their audience at the top of the mountain include: web design, graphic design, mobile app development, search engine optimization, marketing, advertising, and public relations. There’s no one blueprint to successfully climbing a mountains, they come in different heights and consist of different types of rock. Getting to the top where your client is will always require a customized approach.
There are different obstacles seen and unseen that have to be overcome with every climb. Weather, temperature, skillset, or you’re equipped for a particular mountain all weigh in when it comes to reaching your audience at the top. An unforeseen obstacle could be fear of reaching your audience at the top or fear of not being able to reach them. Our team has experience, ability, and insight and we want to put that to work to help you stay focused, keep climbing, and reach your audience.
If you’re the kind of climber who wants to climb multiple mountains fast and reach a large audience in a short amount of time we’ll recommend the advertising tool. Imagine the view at the top of the mountain, it’s so distracting to its inhabitants. You’re not the only one climbing that mountain to reach the top so imagine what your audience is feeling.
Seasoned advertising tools with a strong track record include billboard (both static and digital), TV/Cable, Radio, Print, and the newer tool being online advertising. These tools are for the more experience climbers looking to climb more mountains faster. These tools were designed to help you reach a large audience
The tools we recommend for the climb will depend on several internal factors including climbing experience and capacity. We’re not going to recommend Mount Everest if you haven’t climbed Stone Mountain. Our team of climbers have a fiduciary duty to will work within your capacity.
Every now and then climbers like to compare seasoned tools with new tools to see which is more effective. These kind of conversations are healthy as they ultimately can benefit you. For instance search engine optimization and cable advertising. They’re both vital tools to reaching local and large audiences. Each tool has a pro and it can be argued each tool has a con to which our climbers can agree. When advertising is deployed you’re blanketing an area with your advertisement. You’re climbing multiple mountains at a fast rate of speed. When you reach an audience at the top of the mountain they may not be in the market for your product or service let alone need it.
Search Engine Optimization is designed to help you climb specific mountains where the audience is looking for your product/services and nothing else naturally. With search engine optimization there are limited slots at the top to which you’re competing for whereas with advertising your message will be seen and heard regardless. In order to capitalize on both tools you have to set aside a budget. Depending on that budget you can use on, the other, or both. We’ll determine that when we have a talk with you before the climb.
More supporting marketing tools needed for the climb include: social media marketing/management, printing services, consulting, analytics, and content development. Successfully reaching your audience requires a supporting cast. The higher and bigger the mountain the more tools we’ll need. There’s not easy way to get to the top unless you take a helicopter but even those are limited how high they can go because of lower air density at higher altitudes.
The beautiful thing about climbing is the journey and lifelong relationships that are built. Sure we’re businesses but at the end of the day we’re people filled with feeling, emotion, life, creativity, and we’re all connected whether we believe it or not.