Monthly Archives: March 2015

Two Scenarios Where Express Email Marketing Made Their Lives Easier.

Express email marketing can make life easier by simplifying key components of your marketing and advertising campaign.Have you received mail promoting special discounts and coupons from local and online businesses? Sure we’ve all thrown a great percentage of the marketing materials away but we’ve also taken advantage of them and that makes direct mail marketing still worthwhile.

In many cases express email marketing can complement and even replace direct mail depending on your budget, same as having a website in addition to your brick and mortar location. Below are a couple of scenarios designed to high light the benefits of express email marketing.

Mars Catering Business– So the year is 2045 and mars has officially been colonized and businesses are migrating to position themselves to help mankind grow and live comfortable lives on the red planet.  Malls and shopping centers are beginning to come to life and progress is being made to make Mars enjoyable.

Mark and Janet Philo, recent migrants from earth decided to make the trip to mars in hopes of starting and running a successful catering business. They set up shop and with a name like Mars Catering they thrived. With a lot of foot traffic they thought of ways they could retain their customers and discovered express email marketing. They discovered the ease of importing contacts from their email addresses and the ability to automate email blasts promoting special deals and notifications. Mark and Janet exclaimed “Express Email marketing on a 10G network helped us retain our customers and make our mark on the red planet, go mars!” Imagine that!

The Greatest Transportation– In a land far far away, or about 248 miles from Savannah Sammy Warhorse developed the desire of being one of the top transportation services in Atlanta. He specifically liked charter buses and envisioned a fleet of sky blue cruising buses serving the citizens of Georgia and beyond.

Sammy didn’t know where to begin but did his research online on how to start a business. He got his business license in DeKalb County and secured his LLC at the state level on the secretary of state’s website sos.ga.gov.

He pitched his transportation idea to family and friends and was able to secure $20,000 in his first successful round of funding “The Greatest Transportation”. He started small and worked his way up to paying for his first three charter buses cash. He secured several contracts with the city of Atlanta and several pristine colleges and had to grow even more to meet demand. As Sammy’s business grew so did his email contacts.

Sammy thought one day, “How do I keep in touch with everyone, my time is so limited?” On that same day he received an email from his web development company MyBasic LLC talking about how express email marketing could make life easy by allowing businesses to send out email blasts to their customers with the click of a button. Sammy tried out the express email marketing product, well actually he delegated it to his assistant who learned how to use it and simplified Sammy’s email marketing campaign. Sammy actually didn’t have an email marketing campaign before so this smart business tool put Sammy on the map. Imagine that!

Don’t Have Time To Manage Your Blog And Social Media Channels? MyBasic LLC Has The Time And Management Capability

When Blogging and social media came on the scene it created more work for you to have to do, as if your life isn’t busy enough. Now you have to write a post, proof the post, be creative, add pictures, add videos, make sure its SEO ready, and the list goes on lol. MyBasic LLC’s goal is to absorb those responsibilities and give you your valuable time back.  When you’re dealing with your social media channels and blog that’s lost time unless you’re a hands on kind of person and want to do it all yourself.

We sit down with you and device a course of action that works with your budget and goals. Our goal is to help mold a positive perception of your brand and bring life to your social media channels. If people interact with your posts and get no response that could be a potential problem. Our team will work with you on campaign responses designed to build your brand. We’re your autopilot without being autopilot, why? Because people like interaction, its the human experience. Whether your audience is in the thousands or hundreds of thousands we can develop a scale-able campaign to address your social media needs.

Our content creators are creative and professional at blogging. We love research and believe it’s a great tool for developing content that is informative, creative, and to the point. Our blogging campaigns are designed to inspire people to continually visit and learn from your website making you the expert. We also keep search engine optimization in mind when blogging because we want you to rank and we don’t want to mindlessly write posts that have keywords that aren’t bringing in any traffic. One of our many goals is to create a favorable environment that inspires your audience to do business with you. Our content creation efforts also help you get ranked with keywords (seo), the more we write about it the more likely we’ll come up in search results for keywords we use. We can’t guarantee they’ll buy because there are so many other factors involved concerning your audience making a purchase but we will create the environment.

Part of our services include providing you with valuable feedback via analtyics to show you what people are reading on your blog and what social media posts are receiving the best responses. This can help you fine tune your marketing efforts and grow your brand. In closing we’re apart of your extended team and want nothing more than your success, why? We like to be apart of a winning team.

3 Ways Express Email Marketing Can Make Your Business More Efficient

 Express email marketing is a game changer and is meant to streamline your online marketing efforts.  As you grow your business its an essential idea to gather email addresses of new and repeat customers, this effort helps you keep up with them (customer retention). Over time customers may move from one location to another but their email address is likely to stay the same.

If customers have made a purchase from you once and had a good experience they’re more likely to purchase from you again. A good way to keep your business on their mind is email marketing. The beauty of email marketing is that it enables you to easily send them coupons, special discounts based on upcoming holidays, etc. It’s okay to ask for their email if you’re a store front, the worst they can tell you is no unless you make it apart of checkout procedure to ask them for email (think Old Navy). Are you asking for your customers emails? If not offer an incentive or simply tell them the reason you’re wanting their email address. Here are the three ways express email marketing can make your business more efficient:

1. Email marketing allows you to reach a large amount of people in a short amount of time. Whether your email database is in the 1000’s or 100’s reaching all of them with express email marketing can be done with the click of a button and with practice becomes really easy. Our email marketing platform takes all of the hard work out of getting time sensitive communications to large audiences. We have over 150 templates that you can customize, create your message, and send it quickly. If you’re not collecting your customers emails how are you keeping in touch with them? If you don’t think that’s important please reconsider.

2.Email marketing allows for automation of your mass mailings. If you don’t have time to be in front of your computer and send each email blast MyBasic LLC’s email marketing software enables you to automate that process. Once you get signed up practice having an email blast sent at a certain time and around that time go grab a cup of coffee so you can see first hand the power of our express email marketing tools.

3. Express email marketing allows for automation of your social posts. If you’re wanting to automate a post to Facebook, Twitter, and LinkedIn we have a cool feature that allows you to do just that. You can add links and pictures to the automated post. This feature can be used to automate sending blog posts and several social media posts. One common practice to get the most out of blog posts is to re-post, this automation feature is perfect if you’re needing a way to do that without having to manually do it yourself.

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Our Express Email Marketing Services Free Up Your Time

Email marketing services are designed for people who are pressed for time and need an extended team to run their marketing campaign. At MyBasic LLC we free up your time so you can focus on the big picture of your business. As aspiring entrepreneurs you have to take into consideration the frequency at which you are going to run your email marketing campaign and we can help you pinpoint that. If you don’t want to write content for your campaign we will create professional content taken from important highlights you email us. Before we send out the mass email we send it to our quality assurance team then we send you a draft for proofing. Once you agree email communication is good we’ll send the email. We’re a call or email away from sending out your next important email blast.

We’ve customized our email marketing software with you in mind.  We can import your contacts to your account database and categorize them into groups as needed. Whether you’re a small business or non profit organization we have a plan that fits your budget.

Lets imagine you’re a store front with over 200 customers who patronize you monthly, you sell sub sandwiches. How do you keep up with your customers? Email marketing is a good medium to start, when you start your email canvassing campaign it is wise offer customers a small percentage off in exchange for their email address so you can send them coupons, special offers, and announcements. A cool benefit that comes with our email marketing services is the ability to broadcast to multiple social networks with one click. With this feature you can stay even more connected with your customers.

Let’s try an experiment, lets say a good percentage of your customers get paid weekly and by-weekly on fridays. With this small piece of information do you think it would be a good idea to send an email blast 3 days off from payday with time sensitive coupons and discounts? I will content it would be a good idea for the simple fact we as consumers have been conditioned to react to perceived sales, discounts, and coupons. I must confess I respond very well to Wendy’s coupons for spicy chicken sandwiches and I’ve trained myself to take an extra 30 seconds to look at the coupons that come in the mail, the first step is acknowledgement…whew.

That brings up an important point you should look at, if you spend money on direct mail email marketing can save you money and help your marketing campaign. One of the pitfalls of direct mail is you send out a large number of mailings hoping a good percentage will will take advantage of your coupons/discounts. It is true many people throw them away but a substantial  take advantage of the direct mail campaign thus making it worth while. Email marketing is a step up because your customers give you their email address which gives you permission to send them communications. Since your new coupons/discounts are digital you don’t have to pay for print thus saving paper, stamps, money, and time. Email Marketing campaigns happen in a matter of seconds while direct mail marketing takes more time. We champion email marketing and if you have the budget for both don’t hold back.