A great website is the heart of your digital marketing. It is a lead luring, brand identifying, sales-boosting online business generator. Maybe you don’t have a website at all. But even if you’re not living in the digital age, your customers certainly are.
Here’s a shocking fact! According to Deloitte, 80% of US small businesses aren’t taking advantage of available digital tools. This means most small businesses never fully harness their digital potential.
So, do you need a website to get your company out there?
But, not just any website.
Not All Websites are Created Equal
Think about this scenario. Business A (your business) has a one-page website with your phone number, address, and a brief description of what you offer. It may be a little dull, but nobody will find it offensive. There’s even a picture of your storefront.
Website B belongs to your competition. Their home page gives a short overview of their products and services with attractive images. Clickable links on the page give visitors the option of an “About” page, a product page (sales page), a blog (for in-depth info), and a contact page. There may even be a pop-up messenger with a chatbot to help answer questions or a click-to-call button.
So, where are your would-be customers going to end up when they look for your type of business online? It isn’t rocket science. They’ll go to the website that is eye-catching, loads quickly, and answers their needs and questions in the best and fastest way possible.
A Great Website is Your Online Welcome Mat
Great websites show up on the first of the search engine results pages (SERPS) of Google, Bing, Yahoo, etc. After the visual appeal of your business website, it’s ranking–high or low–in the SERPS will depend on how well it does the following:
- It makes it simple for consumers to find you: Clients shouldn’t struggle to find your business online. What would they ask Google when they look for you? What words and phrases would they type into the search bar?
- Keeps your clients up-to-date: Google rewards relevance with a higher ranking. Your content should be current as well as helpful, useful, and engaging.
- Makes it easy for customers to trust you: Successful marketing wisdom tells us that clients want to do business with businesses they know, like, and trust. Over 75% of consumers acknowledge that a company’s credibility depends on its website. First impressions count!
Internet use was already up, but during the pandemic, it skyrocketed. Customers had to adapt as health concerns forced more and more consumers online to get the things they needed.
Traditional Values, New Venue
Once smaller, local businesses could rely on feet-across-the-door and word-of-mouth for turnover. Now, they have to expand online where they can connect with their local, housebound customers.
And, these consumers have become tech-savvy, fast! Just look at how Zoom took off? Whole families meet online for birthdays, and Grandma has virtual coffee mornings with her book club.
Although the pandemic has forced consumers onto the web, it doesn’t mean everything has changed. People may be afraid to go out, but they still need products. If you have an online presence, you will be able to meet your customer’s needs.
For your business to grow, you need loyal customers and plenty of prospects. That’s the first job of a great website; building relationships with potential clients, strengthening ties with your existing customers, and attracting new consumers.
How a Great Website Benefits Your Business
Tell people about your business and the first question they’ll ask is, “What’s your website?”
Your business website is where your digital marketing starts. It is the place would-be customers find out about you and your brand. Don’t forget that people will judge your credibility by the look and feel of your website.
A well-designed website gives you and your brand authority; it’s where consumers get to know, like, and trust you.
Word of mouth is a terrific marketing tool that works beautifully for business websites. Collect comments from satisfied customers and display them throughout your site to build trust and boost sales.
When you are trustworthy, you can gather data (like email addresses) from potential clients and cultivate their interest with free information and special offers. You can also strategically target your existing customers through your website by collecting their email addresses to access specials or monthly newsletters.
Make your website easy to find online, and your business becomes visible to more people in your area and even those outside your vicinity. In this way, a business website expands your potential customer base; folks in the next town, county, or even the next state can find you online and order from your business. Need help, give us a ring.
Products, Services, and Building Your Brand with Your Website
Apart from making your brand more visible, a professional website gives it credibility. Without a website, your brand is nothing but a small, local store. No matter how good the products you sell or how efficient the services you offer, only a handful of people will ever know about it.
With a website, whether you sell products or provide services, you’ll be able to present them in the best possible light. Presentation is a crucial factor in whatever you’re selling. For a small, local business, every customer matters. This is where your business website lets you showcase your offerings in original and appealing ways.
You have the creative freedom to display your service or product the way you want. Striking images, downloadable PDF directions, even video demonstrations are possible. The sky’s the limit!
And this is how you hook the consumer. By engaging them with valuable content and a great user experience, you establish a base of loyal customers. Rinse and repeat, and they will never go anywhere else to buy.
SEO and Other Tools
Your business can benefit from Google searches. Having a website is the entry ticket for getting into Google’s search listings, making it easy for clients to find you.
A good web designer will set your site up with keywords and search terms that get you ranked in the SERPS. Your business will reap the rewards of ranking high in Google search results. At My Basic LLC, we have the experience and qualifications to set up a quality, high-performing website for your business.
Search engine optimization is a vital part of any business’s branding strategy, requiring a proactive approach. It’s a marketing tactic that’s so important most businesses need professional help to figure it out.
Now, you might be wondering why it matters.
In the old days, before doing business with a company, clients would first check out its background.
But the times have changed. Today, clients are smart; they can find everything they need to know on the Internet. What your business is and how well you do it is there for all to see. Review sites like Yelp will also have comments–both good and bad–about your company.
A great website designer will set up the best SEO, so your business comes up with the SERPs’ top results. Potential clients can’t help but be suitably impressed. When your website ticks all the boxes for engagement and user experience, they’ll be eager to do business with your company.
The Bottom Line
In 2021, online marketing is the most cost-effective and efficient option to promote your business. To do this successfully, you need to have a website. It’s the heart of your business.
Hiring a traditional marketing team and spending a packet on promotions and ad campaigns means more work and higher costs. Most small local businesses can’t afford this, and it won’t reach their customers.
Great websites are open for business 24 hours a day, seven days a week, 365 days a year. As a result, clients can reach out to you at any time, both day and night. This is where consumers find out who you are, what you sell, and how to contact you.
A well-designed website is budget-friendly and gives measurable results in a fraction of the time. With a custom-designed site, you send a clear message to your customers and competition that you are a company worth watching.
Your business needs a website, and now it’s easier than ever to get one. To get the best bang for your buck, you need web designers who understand your locality, your clientele, and the issues you face.
You want to create a custom website that delivers a great customer experience from the start. At My Basic LLC, you’re getting a team that knows website design inside and out. Based in Smyrna, Georgia, we also know local business and local needs. Why not give us a call and see how we will be able to help your business grow.
Make getting a website your top priority. It’s the one thing you can do today to help your business be more successful.