Category Archives: App Development

App Development: The Design

If you’ve read our previous post, you know that we are passionate about app development. And when it comes to the design of the app, we value that aspect of the process just as much. A well-designed app can be the make it or break it factor when it comes to your audience avidly using it and you actually getting a return on your investment.

Why app design matters

Have you ever used a very poorly designed app? It can be so poorly designed to the point that it is distracting, making you not even want to use it.

The reality of it is that while people want their technology to be functional, they also want it to be pleasing to the eye.

Here are a few other reasons why the design of your app matters:app-design-mybasicllc

  1. Impact matters.

    And yes, the design of your app does affect how big of an impact it has on your audience. If they are caught up in confusion on how to use your app or distracted by the awful color scheme, they are not going to be as focused on your business and your product.

  2. Design with a purpose.

    We design your app with your purpose in mind. The design of your app should adequately reflect your business, your mission and the experience you offer your customers.

    This is the best way to both visually appeal to your audience and to enhance brand recognition.

  3. Decision making is key.

    User experience is one of the key factors in the design of our apps. It is important that your app takes into consideration how long a user needs to make a decision. Then, the different aspects of the app should account for this. Maybe a picture needs to move faster? Or maybe a button needs to be more prevalent?

Our services: App Development

We use Adobe XD/Iconic for our app designs. We have chosen to go with this program because it is made specifically for designers. It is a fast and easy way to create a flawless design for your audience.

By using Adobe XD we are able to create a beautiful app that is fit for several different devices and offers impeccable user experience.

Let our team help you create an app that will take your business and brand to the next level.

Visit our app design page to learn more about our app design and building services.

App Development: The Build

In addition to having a website, another great way to maintain a top-of-mind position with your audience is to have an app. With the majority of the population using smartphones now, apps are an everyday thing for people. From social media to shopping to looking at their doctor’s results – there is nearly an app for everything.

In addition to keeping your business readily visible and top-of-mind for customers by being constantly present on their phone, you can also use an app to retarget them or bring them into your business when they might not have even had any intention of visiting you that day.

The thought of a high-priced developer might be what has scared you away from developing an app for your business thus far. However, our team makes a great service affordable for you. We are here to help meet your app needs.

App-Development-The-Build-my-basic-llcThe benefits of having an app

  1. Make your marketing efforts more direct.

    Mobile apps provide a lot of additional insight into your customers. For example, their shopping habits, demographics and geographical locations.

    Provide your customers with value.

    A great example of how an app can provide your customers with more value is a loyalty program. You can simply do a point system that rewards customers for being frequent shoppers.

    This benefit is actually symbiotic, meaning it benefits both the customer and your business. With a loyalty program, your customers feel like they are being rewarded for shopping with you, and in return, they are more likely to shop with you more often.

    Build better brand recognition.

    Don’t let the fact that this is last on the list fool you – this one is important. Your brand is what customers associate with and what helps to develop a loyal customer.

    Being regularly visible to them and giving them a resource hub with information about your company is a great way to enhance brand recognition.

Let us build your app

To build the perfect app for you, we use either React Native or Flutter. Both types of software offer all the options we need to be able to customize your app just how you would like it. 

Our team is passionate about helping your business succeed – whether you are just starting out or you are just looking to grow and reach your next goal. With a wide array of services, including impeccable app building, we are ready to get you to the next level.

For more information, visit our app development page.

mybasicllc-is-nextdoor

We’re Right Nextdoor, Call Us.

Believe it or not we’ve been right nextdoor providing  services since 2008. A lot has progressed since our start and that’s how life is. Web Design services have continued to change and we offer clients custom web hosting services, why? Over time we have learned what they need so we’re able to offer them what they need. We’re also willing to say “you don’t need a,b,c” if they don’t need it.

mybasicllc-is-nextdoor

During the launch of a project our clients are assigned a project manager who will be along for the journey and after once the project is complete. This allows the organization to grow.

App Development? We do that.

Do you develop on Android and IOS? Yep.

Can you help me market my app and grow my user base? Yes.

We develop apps using JavaScript and Dart, the keys to Native React and Flutter.

Why choose us? We can build your app and position you where you need to be to succeed. Of course we’re one of many options but we’re also good Stewards of business. We’re experienced and we have the expertise to bring your idea to life. Call us: 404-477-4512.

My Basic LLC

You should probably get an app for that.

Are you looking to get your business noticed, or set it apart from the competition? Taking simple steps such as investing in app development services can make a world of difference for your business when it comes to reaching those sales goals.

More than likely you’ve heard this phrase before, “there’s an app for that.” Despite it being a running gag on the internet, it’s also a trademark phrase of Apple as of 2010. While it has provided countless laughs, the phrase does hold some truth to it. In 2017, there was over 2.2 million apps within the iOS store alone, and over 3 million within the Google Play store. Despite these staggering statistics, under 10% of apps belong to businesses. 

One of the main reasons businesses are venturing into this market is the advantages it gives to the consumer and the business itself. One the main advantages of apps is they are a visual reminder of your brand or business. Through methods such as push notifications, your customer will never miss out on special sales or promotions. After all, an average American is estimated to spend a minimum of two hours a day on their mobile device.

Apps are also able to build loyalty if used correctly. For example, an app can easily make carrying that cumbersome loyalty card a thing of the past. Digitizing incentive-based programs for customers can increase your chances of repeat visits, while cutting down the cost to produce membership cards. These repeat visits translate into increased retention rates. Customer retention rates can decide whether a business will fail or succeed. According to Frederick Reichheld of Bain & Company, increasing customer retention rates by 5% results in an increase of profits between 25% to 90%.

However, one of the main advantages of apps is the convenience it offers the user. According to GO-Globe, 72% of consumers believe that apps can offer an easier shopping experience. This might seem a bit shocking since the percentage of retail apps are relatively low, however, it’s estimated that the average smartphone user has 4 shopping apps on their phone. One reason for this is that apps allow users to speed up their shopping experience. Apps can save each user’s settings, which drastically cuts down on time spent shopping. User settings are able to offer a more personal experience as well.  Countless businesses use this tactic, from Taco Bell to Amazon, businesses can provide recommendations based on their customer’s history, or offer new products based on what other consumers have bought.

According to GO-Globe 46% of consumers are more likely to choose to shop via mobile apps rather than shopping online. Apps allow consumers to make a more personal connection and are always a finger touch away. With advertisements everywhere you look, it’s hard to have that strong connection with our consumer base that we desire.

Investing in app services can make a huge difference in your customer’s life, as well as the life of your business. The amount of businesses who currently use apps is relatively low. Their loss is your potential gain. Make sure your business stands out from the crowd by investing in app development services at MyBasicLLC.

We have over a decade of experience as app developers. Whether you’re looking for something simple or intricate, our team can help you accomplish your business goals.

It is our promise that your project will be completed in a timely manner while remaining within your budget.

Thanks for reading, and feel free to check out other posts on how our services can help your business grow and succeed. If you have any questions, be sure to give us a call.

-Adam and the MyBasic Team

​​​​​​​Your Mobile App And The World

You have a mobile app idea, an idea that meets a need in a world where smartphones are more abundant that cars (smartphones v cars) as of 2016. How do you get your app to market? My Basic LLC has an idea. Which platform do you want your app to be released on? Google Play? Apple Store? Or both? These are questions we’ll look at and provide you guidance based on our experience and expertise.app-development-mybasicllc

Does your application have a  need to enable users to create profiles or use their social media accounts to be able to login? We’ll explore those options to find the solution that works best with your app, call us.

How much does it cost to build an app? This is a good question just like what is your budget? At My Basic LLC apps can range from $20,000 to $300,000+ . There are a lot of factors that go into the cost of app development so its good for us to have a conversation to learn so we can give you a proper estimate, oh and don’t forget marketing the app. Here is another article that will confirm app development prices: App Dev Costs

To develop an app it is not uncommon to have multiple people involved to make sure the requirements of the client are met. Usually you’ll see a project manager, 2-4 developers, QA, graphic design, or more depending on the complexity of the app. If you need the app done in a shorter amount of time that can be an influencing factor on the price. Look, functionality, and features also are factors in determining price.

When building an app you’ll also want to take into consideration web hosting. The amount of traffic you receive on the app will determine the kind of hosting you will need. Before we launch your app we make a recommendation to to start on a VPS or dedicated server and wouldn’t recommend shared web hosting. If there is a spike in downloads and users the last thing you need happening is the app timing out, crashing, people being angry as a result, etc.

Will your app be free to the general public or do you want your audience to pay a monthly fee or flat price to use the app? These are important questions to address in the beginning of development so there is no confusion during development and launch.

With a good app comes updates and administration.

That’s right, you should be listening to your audience because they can give you valuable feedback on features that can be added to enhance your app or they may even point out bugs or features that are making your app difficult to use. It is good to have people on the project working in the quality assurance department to make sure the app is working right before, during launch and along the lifespan of the app.

Who is your audience? How do you plan to reach them? We know a thing or two that will help you answer those questions and we look to provide you with tools that will give you feedback on how people are interacting with the app.

How much can someone make from an app? That’s a good question, think hundreds of thousands, millions, and even billions (Candy Crush). This is not always the case but with the right conditions it can happen through your app. Many businesses charge a flat fee to use their app, a monthly fee, or make the app free and monetize it or create in app purchases. What’s your strategy? We’ll help you find it.

The fight against time

How do you reach millions of people in a short amount of time? Marketing and Advertising. Sword and Shield. That’s right if you have the world’s best app but now one knows about it that’s working against you and time. Word of mouth is good and hopefully that will help in the marketing process. It’s S.W.O.T. time!

More coming in than what’s going out, the Budget

That’s right, there is a budget that should be involved at least in principle. How do you determine if your app is profitable? Look at your bank account. A strategy has to be put in place so you don’t burn through your cash and end up in the red needing to hold another round of investing to stay afloat. Welcome to entrepreneurship 101.  Looking forward to our working relationship, lets grow!

At My Basic LLC we want to see you succeed. There’s nothing like meeting a client who has an idea and we can help them bring their idea to pass and see it succeed. We want it to succeed, we need it to succeed because we are connected. We’ve invested our time which we can never get back and we want nothing but success for our client’s project. We will work hard, we will work smart, we will succeed, God willing…we are My Basic LLC. Call us for your complimentary consultation.

App Development: Making an App a Snap

In our day and age there is an app for everything. From calling a cab, to making an appointment at the salon, to tracking your caloric intake– there’s an app for that. Why shouldn’t there be? Mobile applications put the world at our fingertips. They offer a form of interactiveness that a website can’t match, while also providing heightened mobility. With technology ever advancing, apps are capable of such a wide variety of feats that we can guarantee no matter what field you are in, your business could benefit from having a mobile app.website-redesign-mybasicllc

 

Apps are a great way to reinforce your brand. Imagine your customers scrolling past your logo every time they open their phones! They can hardly forget about you when you are always in the palm of their hand. That makes you, well, handy! Plus, your customers are way less likely to try out one of your competitors when you are always just a tap away. They will love the convenience that an app provides.

And if an app is convenient for your customers, it is doubly so for you! Need to get word out about a new promotion? Send out an alert! That slight buzz of their phones will have your customers reaching to see what’s new– instantly. Even if you already have a sizeable email list for just that purpose, you still risk sitting unopened in inboxes, or worse landing straight in the spam box. With mobile apps you become front screen news everytime! Take advantage of this newfound line of communication to stay in contact with your clients no matter where life takes you.

One of the most obvious benefits of an app is increased sales. If you have goods to sell you can hardly afford not to have an app. If you have us design an app for you you are ensuring that your business is available to your customers whenever, and wherever the urge to shop hits them. Whether you rock the brick and mortar or sale primarily online, as your mobile app developer we can give you access to new pools of potential customers. Don’t risk losing clients to your tech-savvy competitors, let us design an app that will give you the edge you need to stay at the top of your game.

Another reason to consider hiring an app developer is the increased visibility. Owning a business is all about visibility. From billboards, to commercials, to websites and social media, getting people’s attention is essential. Making yourself available on every platform allows you to maximize your outreach. That’s just good marketing. With smartphone sales increasing by the year, the reasons to consider a mobile app are steadily rising.

When you schedule a consultation with our trained team of app developers you are signing up for our undivided attention as we listen and assess the individual needs of your business. My Basic LLC thrives on being able to supply you with the very best in customer service. Our innovative designs will help your business flourish in today’s demanding, tech-saturated markets. Make sure to ask us about our portfolio to see how we have helped other businesses reach their goals.

My Basic LLC knows that staying relevant, and keeping up to date on all of the trends is hard work. So let us make it easy for you. We are only a call, click or tap away! And as always, if you have any questions make sure you reach out to us. We would love to hear from you!

 

–Mallory Craig andthe My Basic LLC Team

Digital Marketing for the Digital Era

marketing-servicesDigital Marketing is an essential tool if you are trying to reach a broader audience online to grow your business. Rapidly fading are the days of passing out flyers and having costumed people dance outside with “Sale” signs. While these methods have their value, we would like to offer an alternative that we think will be even more effective than your costumed friend. Yes, some might say that marketing has evolved into something a little more sophisticated these days. After all, it is no secret that most of your potential clients are searching for your services on the internet. So what is it they are seeing?

To do a little market research try pulling up a search engine and typing in a keyword associated with your business. Are you one of the first results? If not, the first thing your potential clients are finding is a list of your competitors.

With every Google and Bing search you may be losing potential clients.

Let’s explore your social media presence. Looks like your business’s Facebook page isn’t cutting it when it comes to increasing your virtual visibility. Don’t feel bad. You certainly don’t have to go it alone. Instead, think critically about the situation and consider hiring a team of professionals to manage and grow your social media presence for you, so that you can go about your day assured that your business is getting the likes and shares you were hoping for.

You’ve come to the right place if you are looking to grow your business and bring on an experienced marketing firm. We know all about the nuances of marketing in the digital age from branding, and web development, to mobile apps. Moreover, we have proven strategies that help us help you.

Our team of web developers a website that looks good on a desktop or laptop doesn’t cut it anymore. While many people can pay for a web address and slap together a half-decent website, it takes more finesse to orchestrate a site that engages your viewers on their phones, tablets, computers, watches, glasses, tvs, and whatever they happen to be searching on by tomorrow. We are talking about a website equipped with features such as interactive content, infographics, pictures, and videos and more!

And, of course, if you have a custom idea, we can make that happen too.

We tailor our services to fit your vision and we recognize doing so requires more than just hard work from our trained team of professionals. It requires communication. That is why we set up consultations with our clients to ensure that your business gets the quality of attention that it deserves. We know your vision can’t be reached until we understand your business and your plans for the future. When you sign up for  My Basic LLC you sign up for real people who care about your needs and concerns. Amazing

To reinforce your brand we have our specialists bolster your current image or help you draft one from scratch. Branding is what makes your business identifiable against other businesses offering similar services. Good branding doesn’t happen by . You can’t just smack some golden arches on a sign and have an empire overnight. But you can schedule a consultation with My Basic LLC and go to sleep at night knowing you’ve put your brand in good hands.

Another way to connect with your customers is through mobile apps. Mobile apps can put your business in the good hands of thousands of potential clients. Applications can help you sell more products, stay connected to your clients on the go, and generally stay relevant in today’s app-happy world. While many people may be able to patch together a website, apps are a little more daunting. Fortunately for your business, we have had the opportunity to develop apps for iOS and Android which can be found on the Apple Store and Google Play. One example is Recruiting Prospects. Through this app we gave high school and junior college athletes an easy way to send their stats to NCAA colleges and universities. Why not set up a consultation to see what one of our apps can do for your company? Stay current with our up-to-date marketing strategies on all platforms!

Thanks for reading, and make sure you check out our other posts for more information on how we can help your business thrive! And as always, if you have any questions be sure to give us a call.

 

–Mallory and the My Basic team