No matter how large or small your business is, advertising is essential. Whether you want to send out flyers, start a social media campaign, speak your piece on the radio, create a commercial, or rent a billboard, My Basic will be there to see that you are getting the most out of your investment. We know that advertising is not a one-size-fits-all process, and we are eager to work with you to determine the most effective method for your business.
First, we identify your customer base. Reaching Baby Boomers will take a different method than reaching Gen X. And even things like education level can affect where your potential clients can be found online. You can’t risk creating a beautiful ad only to send it out to a space devoid of potential clients. Luckily, whether you are trying to reach people via internet, radio, tv, mail or billboard My Basic has an advertising service to help, and the expertise to ensure that you aren’t yelling into a void.
Another thing we consider is how much time you have to devote to advertising. Will you send out one batch of flyers or spend the time to cultivate a social media presence? We understand that time is a resource just like capital, and we know that everyone has varying amounts of each. We take this into account when crafting an advertising plan for your business. Luckily we have options for every advertising goal.
While television commercials can be quite costly, they also automatically grant your business a high level of legitimacy. In addition, since they can utilize picture, video, text, and sound television commercials are arguably the most creatively versatile advertising option. Not to mention that commercials are broadcasted to an extensive audience base, making the chances of reaching potential clients very high. My Basic’s team can help you from brainstorming ideas all the way to buying airtime. And with cable and internet, commercials have never had a more platforms to choose from.
With around 84% of households in Atlanta owning cars in 2016, radio reaches hundreds of thousands of people everyday. Take Atlanta’s notoriously terrible traffic and make it a positive for your business! It’s no secret that Atlanta citizens already spend an above average amount of time in their cars; with a radio ad from My Basic you can turn that otherwise wasted time into a chance for people to learn about what your business can do for them. At an average cost of $363 for a thirty seconds of air time, radio can give your business a new level of credibility while taking your reputation to new heights.
Sometimes the simplest ways are the best. And My Basic will soon be able to offer you comprehensive support services for print ads as well!
While some see social media as merely a place to post selfies, we here at My Basic LLC see it as the platform that will help your business maximize your ROI when it comes to advertising. To properly utilize social media as an advertisement platform our experts have studied some very important factors that help them determine the best way to promote your business through social media.
Our experts must know what types of people are using different sites . Factors such as age, gender, and race and education level may all guide different people to different social media outlets. Figuring out the right site for your ad is an important step towards successful social media advertising.
Our experts must also know the rules and regulation stipulated by each site in their tediously long terms and conditions. Did you know that Facebook prohibits ads that are more than twenty percent text? Don’t risk wasting effort on an ad that won’t play. Let us take care of the fine print. Also, if you do not have the time to devote to cultivating a social media following, let us do it for you! Social media is a fantastic way to get your customers engaged with your brand.
My Basic LLC respects the fact that every business has different needs when it comes to advertising, and we strive to meet them all. We hope you consider us for your next ad campaign; we can’t wait to hear from you!
–Mallory Craig and the My Basic LLC Team