Category Archives: Branding

Advertising for Every Stage

No matter how large or small your business is, advertising is essential. Whether you want to send out flyers, start a social media campaign, speak your piece on the radio, create a commercial, or rent a billboard, My Basic will be there to see that you are getting the most out of your investment. We know that advertising is not a one-size-fits-all process, and we are eager to work with you to determine the most effective method for your business.

First, we identify your customer base. Reaching Baby Boomers will take a different method than reaching Gen X. And even things like education level can affect where your potential clients can be found online. You can’t risk creating a beautiful ad only to send it out to a space devoid of potential clients. Luckily, whether you are trying to reach people via internet, radio, tv, mail or billboard My Basic has an advertising service to help, and the expertise to ensure that you aren’t yelling into a void.

Another thing we consider is how much time you have to devote to advertising. Will you send out one batch of flyers or spend the time to cultivate a social media presence? We understand that time is a resource just like capital, and we know that everyone has varying amounts of each. We take this into account when crafting an advertising plan for your business. Luckily we have options for every advertising goal.

 

Commercials:

While television commercials can be quite costly, they also automatically grant your business a high level of legitimacy. In addition, since they can utilize picture, video, text, and sound television commercials are arguably the most creatively versatile advertising option. Not to mention that commercials are broadcasted to an extensive audience base, making the chances of reaching potential clients very high. My Basic’s team can help you from brainstorming ideas all the way to buying airtime. And with cable and internet, commercials have never had a more platforms to choose from.

Radio:

With around 84% of households in Atlanta owning cars in 2016, radio reaches hundreds of thousands of people everyday. Take Atlanta’s notoriously terrible traffic and make it a positive for your business! It’s no secret that Atlanta citizens already spend an above average amount of time in their cars; with a radio ad from My Basic you can turn that otherwise wasted time into a chance for people to learn about what your business can do for them. At an average cost of $363 for a thirty seconds of air time, radio can give your business a new level of credibility while taking your reputation to new heights.

Print:

Sometimes the simplest ways are the best. And My Basic will soon be able to offer you comprehensive support services for print ads as well!

Social Media:

While some see social media as merely a place to post selfies, we here at My Basic LLC see it as the platform that will help your business maximize your ROI when it comes to advertising. To properly utilize social media as an advertisement platform our experts have studied some very important factors that help them determine the best way to promote your business through social media.

Our experts must know what types of people are using different sites . Factors such as age, gender, and race and education level may all guide different people to different social media outlets. Figuring out the right site for your ad is an important step towards successful social media advertising.

Our experts must also know the rules and regulation stipulated by each site in their tediously long terms and conditions. Did you know that Facebook prohibits ads that are more than twenty percent text? Don’t risk wasting effort on an ad that won’t play. Let us take care of the fine print. Also, if you do not have the time to devote to cultivating a social media following, let us do it for you! Social media is a fantastic way to get your customers engaged with your brand.

 

My Basic LLC respects the fact that every business has different needs when it comes to advertising, and we strive to meet them all. We hope you consider us for your next ad campaign; we can’t wait to hear from you!

 

–Mallory Craig and the My Basic LLC Team

You should probably get an app for that.

Are you looking to get your business noticed, or set it apart from the competition? Taking simple steps such as investing in app development services can make a world of difference for your business when it comes to reaching those sales goals.

More than likely you’ve heard this phrase before, “there’s an app for that.” Despite it being a running gag on the internet, it’s also a trademark phrase of Apple as of 2010. While it has provided countless laughs, the phrase does hold some truth to it. In 2017, there was over 2.2 million apps within the iOS store alone, and over 3 million within the Google Play store. Despite these staggering statistics, under 10% of apps belong to businesses. 

One of the main reasons businesses are venturing into this market is the advantages it gives to the consumer and the business itself. One the main advantages of apps is they are a visual reminder of your brand or business. Through methods such as push notifications, your customer will never miss out on special sales or promotions. After all, an average American is estimated to spend a minimum of two hours a day on their mobile device.

Apps are also able to build loyalty if used correctly. For example, an app can easily make carrying that cumbersome loyalty card a thing of the past. Digitizing incentive-based programs for customers can increase your chances of repeat visits, while cutting down the cost to produce membership cards. These repeat visits translate into increased retention rates. Customer retention rates can decide whether a business will fail or succeed. According to Frederick Reichheld of Bain & Company, increasing customer retention rates by 5% results in an increase of profits between 25% to 90%.

However, one of the main advantages of apps is the convenience it offers the user. According to GO-Globe, 72% of consumers believe that apps can offer an easier shopping experience. This might seem a bit shocking since the percentage of retail apps are relatively low, however, it’s estimated that the average smartphone user has 4 shopping apps on their phone. One reason for this is that apps allow users to speed up their shopping experience. Apps can save each user’s settings, which drastically cuts down on time spent shopping. User settings are able to offer a more personal experience as well.  Countless businesses use this tactic, from Taco Bell to Amazon, businesses can provide recommendations based on their customer’s history, or offer new products based on what other consumers have bought.

According to GO-Globe 46% of consumers are more likely to choose to shop via mobile apps rather than shopping online. Apps allow consumers to make a more personal connection and are always a finger touch away. With advertisements everywhere you look, it’s hard to have that strong connection with our consumer base that we desire.

Investing in app services can make a huge difference in your customer’s life, as well as the life of your business. The amount of businesses who currently use apps is relatively low. Their loss is your potential gain. Make sure your business stands out from the crowd by investing in app development services at MyBasicLLC.

We have over a decade of experience as app developers. Whether you’re looking for something simple or intricate, our team can help you accomplish your business goals.

It is our promise that your project will be completed in a timely manner while remaining within your budget.

Thanks for reading, and feel free to check out other posts on how our services can help your business grow and succeed. If you have any questions, be sure to give us a call.

-Adam and the MyBasic Team

Virtual Reality for Tangible Results

virtual realityYou are sitting there; you have a beautiful, intuitive, interactive website; your app is keeping you connected to your clients on the go, and sales have never been higher. Our team at My Basic LLC has made digital marketing a breeze! Yet you still feel that you could be doing more. You want a real attention grabber– something so cutting edge that no one can deny your relevance in today’s market. Something to make your business the trendsetter, rather than just another business struggling to keep up with modern technology advancements. 

Here at My Basic LLC, we have just the thing for you.

Put on your reading glasses, or lean in closer to your screen; you are not going to want to miss this.

Augmented and Virtual Reality is here!

This is the big marketing breakthrough for your business that you may not have even known you were waiting for.

Imagine an advertisement that enveloped you in new surroundings, new sights, new things to interact with, to emerge you into the very advertisement itself. Now imagine trying to forget something that literally altered the world around you as your senses perceive it. Not likely, to say the least. By utilizing AR/VR technology you are guaranteeing a higher rate of retention for every potential customer who– not just views, but experiences— your advertisement. Catchy jingles and slogans that rhyme work well because they stick with us longer than lengthy prose. But experiences stay with us even longer than that.

The advantages go beyond simple memory-retention. AR/VR has been proven to increase emotional connection. It doesn’t take a psychologist to understand why that is. If the commercial with all of the sad puppies at the shelter is heart-wrenching on the television, it would be near-crippling if you could reach out and touch those puppies, staring right at you with their big, puppy-dog eyes. The range of emotions to be tapped into is only limited by the imagination of your marketing team. That is why you need the expertise of My Basic LLC.

At My Basic LLC we understand that technology can be a bit of a labyrinth that grows and shifts around you, leaving you disoriented, no longer sure which way is forward. That is where we come into play, and we are here to let you know that AR/VR is the way forward. This technology had been building and improving for the last few years, and we are ecstatic to say that the time to get invested in it is finally here. Right now, your business could be benefitting from the excitement that this new platform is generating as it becomes more and more prevalent in people’s daily lives. Do not miss this opportunity to grow your consumer base simply because you are wary to get involved in a technology you might not have much, or any, experience with. That is not a problem. My Basic LLC has you covered. Schedule a consultation with us to discuss what Virtual and Augmented Reality can do for you. We will take the time to answer any questions you have so that we can set your mind at ease as you take this step forward for your brand.

And AR/VR doesn’t stop at mere advertisements. The potential that technology is now unlocking is astounding. Imagine being able to try on clothes, accessories, and shoes without ever leaving your house. Contemplate what a virtual space could mean for those who attend online classes. Consider how home renovations could be revolutionized when you could see what those new cabinets would look like in your kitchen without having to pick up a hammer. The gaming industry is already embracing VR tech, and it certainly will not be the only industry that finds AR and VR to be a real game-changer. Let our team of experienced professionals at My Basic LLC brainstorm what VR could mean for you no matter what your business is. A single conversation could be the beginning of a successful new era for your business. Isn’t that worth a call?

If you think AR/VR is right for your business, or if you want more information please make sure to give us a call! We would love to hear from you!

Mallory Craig and the My Basic LLC Team

App Development: Making an App a Snap

In our day and age there is an app for everything. From calling a cab, to making an appointment at the salon, to tracking your caloric intake– there’s an app for that. Why shouldn’t there be? Mobile applications put the world at our fingertips. They offer a form of interactiveness that a website can’t match, while also providing heightened mobility. With technology ever advancing, apps are capable of such a wide variety of feats that we can guarantee no matter what field you are in, your business could benefit from having a mobile app.website-redesign-mybasicllc

 

Apps are a great way to reinforce your brand. Imagine your customers scrolling past your logo every time they open their phones! They can hardly forget about you when you are always in the palm of their hand. That makes you, well, handy! Plus, your customers are way less likely to try out one of your competitors when you are always just a tap away. They will love the convenience that an app provides.

And if an app is convenient for your customers, it is doubly so for you! Need to get word out about a new promotion? Send out an alert! That slight buzz of their phones will have your customers reaching to see what’s new– instantly. Even if you already have a sizeable email list for just that purpose, you still risk sitting unopened in inboxes, or worse landing straight in the spam box. With mobile apps you become front screen news everytime! Take advantage of this newfound line of communication to stay in contact with your clients no matter where life takes you.

One of the most obvious benefits of an app is increased sales. If you have goods to sell you can hardly afford not to have an app. If you have us design an app for you you are ensuring that your business is available to your customers whenever, and wherever the urge to shop hits them. Whether you rock the brick and mortar or sale primarily online, as your mobile app developer we can give you access to new pools of potential customers. Don’t risk losing clients to your tech-savvy competitors, let us design an app that will give you the edge you need to stay at the top of your game.

Another reason to consider hiring an app developer is the increased visibility. Owning a business is all about visibility. From billboards, to commercials, to websites and social media, getting people’s attention is essential. Making yourself available on every platform allows you to maximize your outreach. That’s just good marketing. With smartphone sales increasing by the year, the reasons to consider a mobile app are steadily rising.

When you schedule a consultation with our trained team of app developers you are signing up for our undivided attention as we listen and assess the individual needs of your business. My Basic LLC thrives on being able to supply you with the very best in customer service. Our innovative designs will help your business flourish in today’s demanding, tech-saturated markets. Make sure to ask us about our portfolio to see how we have helped other businesses reach their goals.

My Basic LLC knows that staying relevant, and keeping up to date on all of the trends is hard work. So let us make it easy for you. We are only a call, click or tap away! And as always, if you have any questions make sure you reach out to us. We would love to hear from you!

 

–Mallory Craig andthe My Basic LLC Team

Digital Marketing for the Digital Era

marketing-servicesDigital Marketing is an essential tool if you are trying to reach a broader audience online to grow your business. Rapidly fading are the days of passing out flyers and having costumed people dance outside with “Sale” signs. While these methods have their value, we would like to offer an alternative that we think will be even more effective than your costumed friend. Yes, some might say that marketing has evolved into something a little more sophisticated these days. After all, it is no secret that most of your potential clients are searching for your services on the internet. So what is it they are seeing?

To do a little market research try pulling up a search engine and typing in a keyword associated with your business. Are you one of the first results? If not, the first thing your potential clients are finding is a list of your competitors.

With every Google and Bing search you may be losing potential clients.

Let’s explore your social media presence. Looks like your business’s Facebook page isn’t cutting it when it comes to increasing your virtual visibility. Don’t feel bad. You certainly don’t have to go it alone. Instead, think critically about the situation and consider hiring a team of professionals to manage and grow your social media presence for you, so that you can go about your day assured that your business is getting the likes and shares you were hoping for.

You’ve come to the right place if you are looking to grow your business and bring on an experienced marketing firm. We know all about the nuances of marketing in the digital age from branding, and web development, to mobile apps. Moreover, we have proven strategies that help us help you.

Our team of web developers a website that looks good on a desktop or laptop doesn’t cut it anymore. While many people can pay for a web address and slap together a half-decent website, it takes more finesse to orchestrate a site that engages your viewers on their phones, tablets, computers, watches, glasses, tvs, and whatever they happen to be searching on by tomorrow. We are talking about a website equipped with features such as interactive content, infographics, pictures, and videos and more!

And, of course, if you have a custom idea, we can make that happen too.

We tailor our services to fit your vision and we recognize doing so requires more than just hard work from our trained team of professionals. It requires communication. That is why we set up consultations with our clients to ensure that your business gets the quality of attention that it deserves. We know your vision can’t be reached until we understand your business and your plans for the future. When you sign up for  My Basic LLC you sign up for real people who care about your needs and concerns. Amazing

To reinforce your brand we have our specialists bolster your current image or help you draft one from scratch. Branding is what makes your business identifiable against other businesses offering similar services. Good branding doesn’t happen by . You can’t just smack some golden arches on a sign and have an empire overnight. But you can schedule a consultation with My Basic LLC and go to sleep at night knowing you’ve put your brand in good hands.

Another way to connect with your customers is through mobile apps. Mobile apps can put your business in the good hands of thousands of potential clients. Applications can help you sell more products, stay connected to your clients on the go, and generally stay relevant in today’s app-happy world. While many people may be able to patch together a website, apps are a little more daunting. Fortunately for your business, we have had the opportunity to develop apps for iOS and Android which can be found on the Apple Store and Google Play. One example is Recruiting Prospects. Through this app we gave high school and junior college athletes an easy way to send their stats to NCAA colleges and universities. Why not set up a consultation to see what one of our apps can do for your company? Stay current with our up-to-date marketing strategies on all platforms!

Thanks for reading, and make sure you check out our other posts for more information on how we can help your business thrive! And as always, if you have any questions be sure to give us a call.

 

–Mallory and the My Basic team

 

Business licenses info and web design services

Are you looking for some assistance on business licenses and web design services? My Basic LLC would like to help. Our team has the expertise and experience and all it takes is a call to begin the process.  It helps to business-license-web-design-mybasicllcknow someone who will help you get your business license, who has been in business since 2008.

Your business website is the gateway to reaching potential customers online. It must be user friendly and functional to be able to compete online. It has to be search engine friendly and responsive so visitors who open it on their smartphones, laptops, or a 40-inch monitors wont have a hard time looking at your website.

We must profess, once your website is complete and online the real work begins. How do people find your website online? Our team positions your website so awesomeness happens. Do you want us to help you with your local, regional, or national marketing campaign? Lets put our creative thinking caps on, team up and help grow your business today. Call us for your complimentary consultation. If you need more info on business licenses in Georgia feel free to visit this link for business licenses.

-My Basic LLC

Get help with your business license and web design

Need help getting your business license and web design services to build your website? My Basic LLC can help. We have the team with the expertise and experience to help.  Need to business-license-web-design-mybasicllcknow someone to put in the work to help you get your business license? We want to help.

Your website is the gateway to reaching prospective customers online, its gotta be user friendly and functional. It has to be search engine friendly and responsive so someone who has a smartphone, laptop, or a 40-inch monitor/TV wont have a hard time looking at your website.

Once your website is built the real work will just be beginning. How do people find your website online? Do you want us to help you with a local, regional, or national marketing campaign? Lets put our creative thinking caps on, team up and help grow your business today. Call us for your complimentary consultation. If you need more info on getting a business license in Georgia feel free to visit this link for business license.

-My Basic LLC

Content Marketing 101: The Do’s and Don’ts

Content marketing has now become one of the most effective marketing strategies as it allows you to give insight into your product or service and truly connect with your audience.

Content marketing is defined as a type of marketing that involves creating content and sharing it online through various avenues such as blogs, vlogs, and social media posts. But, it does not explicitly promote a brand, rather it is used to generate interest.

Think about it like this:

Have you ever been scrolling through Facebook and noticed your favorite boutique had a new blog post up? The blog post was about how to dress warmly for the winter… It contained tips like layering your clothes, investing in a good jacket, wearing a beanie to keep your ears warm.

While the blog did not exclusively promote one item from their store, or even several specific items from their store, it generated interest in winter clothes in general.

This is content marketing.

The idea behind the blog was to generate your interest in stocking up on warmer clothes for the winter. This boutique likely carries hats, scarves, and jackets. So, the goal is for you to read the blog and decide to go shopping on their site.

But, it isn’t quite as easy as it sounds. Of course, there are always do’s and don’ts:

 

 

 

Do:

 

  • Understand your audience: First, find out what it is that they are looking for. Then, determine how you can fulfill this need for them and what media outlet is the best way to get across to them.
  • Make it creative: Of course, you are not the only company using content marketing as an avenue to reach your customers. Determine what makes you stand out and do a spin on that.
  • Engage the audience: Content marketing is all about building relationships with your customers and engaging them in your content. Use things like a CTA (call to action) to encourage them to engage.

 

Don’t:

 

  • Neglect the “title”: No matter what outlet you choose, a catchy headline is the first step to drawing your readers in.
  • Not focus on promotion: While the goal is not to solely advertise one of your products or services, you should still promote it in various ways – add a CTA at the bottom, make the post shareable, post hyperlinks to your site, etc.
  • Skimp out on content: The bottom line is – the longer the content, the more engaged people generally are. Don’t just do the bare minimum, give them all the details and blow them away!

 

Rather you need help touching up your content marketing plan or your entire marketing plan in general, our team can help you! Give us a call. 

3 Key Advertising Strategies for Small Businesses

We as people are always looking for something new… Whether it is a new or improved product or just a service that could make their lives easier. And, we are always looking for someone who can do it better than the next guy.

This is where advertising strategies come in – advertising helps keep consumers aware of what is available in the market. So, it helps you spread the word about your product or service and why they should choose you.

When it comes to your advertising campaign, it is vital that you are mindful of your budget. Start by figuring out how much you can reasonably afford – this will determine the rest. Of course, the larger the budget the better, but don’t underestimate the effectiveness of a small advertising budget. With the right advertising strategy, like one we can provide here at My Basic LLC, you can maximize your reach with even the smallest of budgets.

 

 

 

Key Advertising Strategies

Then, once you are ready to dive into developing your advertising plan, use these key advertising strategies as your foundation:

  1. Target your audience.As much as you want to believe that you can offer something literally everyone will want, it just is not possible. Realistically, you will only reach a small percentage of people…But, go after that target audience – hard. Learn everything about them – how old they are, what they like, what media channels they frequent, etc. – and use that to your advantage.
  2. Always track your progress.If nobody ever graded or kept track of your grades in school, how would you know how you were doing? You could be doing your math calculations wrong for years and never know…The same goes for advertising – always track your efforts to see what does and doesn’t work for you.
  3. Know when to advertise.Chances are, you don’t need to advertise all year around…Consider tax services like Liberty Mutual, for example – they do most of their advertising during tax season because that is when they are most relevant.

 

With over nine years of industry experience, our team is anxiously waiting to develop an effective advertising and marketing plan to help your business succeed.