Category Archives: Ecommerce

Your E-Commerce Story

As I was doing research for this article, trying to get an in-depth grasp on what makes an e-commerce site truly effective, I realized that creating a site is a lot like creating a story. I find this analogy compelling not just because it simplifies a concept that can be very technical and  heavy with marketing jargon, but also because it provides a holistic view of what you should be considering when you decide to create a site to sell your product.

Firstly, you must identify your audience (read: target market). It is estimated that this year alone there will be over one-hundred-ninety-million digital buyers in the United States. With e-commerce on the rise, it is a virtual guarantee that your target market is buying online. And as business trends head toward specialized niche-markets, businesses can be even more specific when it comes to tailoring their site to appeal to their potential buyers.


This means that when you create a site (or story) you should consider what message you want to convey. If you don’t have an explicit message you are sending, consider how you want your site to make your customers feel. Our professional design team knows that emotions are evoked through different colors, fonts, and features. If you want to sell your homemade jams and make your customers feel like they are buying from their own grandmothers, you will want a different aesthetic than if you are selling your jams as the newest innovation in organic preservatives. This means you need to consider what will appeal to your target audience, as well as what feels most true to you and your brand.

Another thing that our experienced e-commerce developers know is that you need an effortless transition from start to finish. For a writer this means that their story isn’t convoluted, or heavy handed as it goes from beginning, to middle, to end. For a website developer this means that your site guides customers along from homepage, to product, to cart and checkout with ease. Everyone has read a story or essay that needed some serious editing, and everyone has clicked on a website that left them so baffled that they exited out of the whole thing before they made their purchase. If your website isn’t intuitive to navigate you will lose precious clients. That is why at My Basic LLC our team puts in the extra effort upfront to ensure an easy-to-use design that saves your clients effort later.

One way to make things easier on your clients is by tapping into behavior patterns that they have already developed. This can mean something as simple as placing the “check out” button in the top right corner, because people instinctively look to the right to when they are ready to move on. Or it may mean backing off of the pop up messages because people get annoyed when you shove things in their face. The point is to remember not to recreate the wheel. Just as you expect to flip the pages of your book from right to left, (except for the manga enthusiasts out there) your customers expect your layout to function in a predictable fashion.

Finally, every story needs a happy ending, so let me finish by reminding you that you are not in this alone. Facilitating natural e-commerce growth requires a holistic approach that encompasses a lot of nuances that the average person never even considers. And that’s okay! Our team at My Basic LLC has spent the last eight years cultivating the type of insight and experience that makes producing effective sites second nature. Please give us a call because we would love to be part of your story!


–Mallory and the My Basic Team

Virtual Reality Trends You Won’t Want to Miss

Virtual reality has become a major aspect of a business. It is used to secure clients, teach, and aid in healthcare treatment. VR offers users a real-life experience simply through technology, making their experience as real as ever. The technology has continued to advance recently, providing an even more real-life experience and developing to help even more industries. And, there are a few virtual reality trends coming soon to keep up with.VR girl on bike

Of course, virtual reality is still a fairly new technology and people are just now seeing the true benefits of it really take off.

So, it is something to watch out for and to incorporate into your business while it is still at the ground level. Dive into virtual reality today and stay one step ahead of your competitors!

But, aside from staying one step ahead, these are the virtual reality trends you should keep up with:


  1. It will continue to get more affordable. As more and more people incorporate this into their lives and businesses, the technology will continue to get more affordable – meaning it can be incorporated into even more aspects of life and business. If you want a great deal, reach out to us today and let our team of experts get you set up with all the VR technology you will need.
  2. Increased portability and visibility. Over time, experts predict that the headsets will only get smaller and more manageable, meaning it will continue to get easier to incorporate into your business. What you are only using at tradeshows right now, might turn into an everyday marketing aspect of your business.
  3. Sensory feedback. Right now, the VR experience is quite immersive, but it can only get better from here. Soon, users could experience the weight, force, and even temperature changes of their environment. Being able to completely immerse your customer in the experience they can expect will leave them begging for more!


Trust us, this is a technology you don’t want to miss out on! These virtual reality trends are on the rise. The possibilities it can offer not only your customers but your business is endless. Let us help you climb that mountain to success today. We will get you set up with VR and get you two steps ahead of the competition!

Key Features of Web Design in E-commerce

So, you’ve decided to start a business. E-commerce is one of the most reasonable choices on your list. It provides you with the opportunity to operate from home, eliminating the need for a storefront. But, with several other competing e-commerce businesses out there, it is vital that you start with a high-quality web design and continue the maintenance of your website. You should always be updating it and improving it.







A few key features of web design you should focus on for your ecommerce business include:

  1. Choosing the right platformThe platform for your e-commerce business is like the foundation for a home. It is the beginning basis for the rest of your website. Things to consider when it comes to choosing the right platform are cost, required assistance, and ability to modify the code.

    How much do you want to be able to control?

  2. Integration with payment optionsNext, you need to consider the platforms integration ability with various payment options…

    It is kind of hard to make money if there is no way to get paid.

  3. Site securityIt is important both for the information of your business and for your client’s information to ensure that your website is secure.

    You are selling your product solely online. Therefore, it is vital that customers trust your site in order for them to be willing to put in their credit card information.

  4. Multiple design optionsConsider multiple design options to figure out which one works best for you.

    The overall design of your site should make your key points clear. It should demonstrate who you are and what you offer, should be easy to navigate, and should be pleasing to a customer’s eye.

    The website is the first thing a new customer sees, like the door of a storefront, so make it something that will draw them in and make them want to look at the rest of your products.


For all your e-commerce web design needs, give us a call today. Work with one of our industry experts and ensure your design is one to talk about!