Category Archives: MyBasicLLC

Your E-Commerce Story

As I was doing research for this article, trying to get an in-depth grasp on what makes an e-commerce site truly effective, I realized that creating a site is a lot like creating a story. I find this analogy compelling not just because it simplifies a concept that can be very technical and  heavy with marketing jargon, but also because it provides a holistic view of what you should be considering when you decide to create a site to sell your product.

Firstly, you must identify your audience (read: target market). It is estimated that this year alone there will be over one-hundred-ninety-million digital buyers in the United States. With e-commerce on the rise, it is a virtual guarantee that your target market is buying online. And as business trends head toward specialized niche-markets, businesses can be even more specific when it comes to tailoring their site to appeal to their potential buyers.

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This means that when you create a site (or story) you should consider what message you want to convey. If you don’t have an explicit message you are sending, consider how you want your site to make your customers feel. Our professional design team knows that emotions are evoked through different colors, fonts, and features. If you want to sell your homemade jams and make your customers feel like they are buying from their own grandmothers, you will want a different aesthetic than if you are selling your jams as the newest innovation in organic preservatives. This means you need to consider what will appeal to your target audience, as well as what feels most true to you and your brand.

Another thing that our experienced e-commerce developers know is that you need an effortless transition from start to finish. For a writer this means that their story isn’t convoluted, or heavy handed as it goes from beginning, to middle, to end. For a website developer this means that your site guides customers along from homepage, to product, to cart and checkout with ease. Everyone has read a story or essay that needed some serious editing, and everyone has clicked on a website that left them so baffled that they exited out of the whole thing before they made their purchase. If your website isn’t intuitive to navigate you will lose precious clients. That is why at My Basic LLC our team puts in the extra effort upfront to ensure an easy-to-use design that saves your clients effort later.

One way to make things easier on your clients is by tapping into behavior patterns that they have already developed. This can mean something as simple as placing the “check out” button in the top right corner, because people instinctively look to the right to when they are ready to move on. Or it may mean backing off of the pop up messages because people get annoyed when you shove things in their face. The point is to remember not to recreate the wheel. Just as you expect to flip the pages of your book from right to left, (except for the manga enthusiasts out there) your customers expect your layout to function in a predictable fashion.

Finally, every story needs a happy ending, so let me finish by reminding you that you are not in this alone. Facilitating natural e-commerce growth requires a holistic approach that encompasses a lot of nuances that the average person never even considers. And that’s okay! Our team at My Basic LLC has spent the last eight years cultivating the type of insight and experience that makes producing effective sites second nature. Please give us a call because we would love to be part of your story!

 

–Mallory and the My Basic Team

Advertising for Every Stage

No matter how large or small your business is, advertising is essential. Whether you want to send out flyers, start a social media campaign, speak your piece on the radio, create a commercial, or rent a billboard, My Basic will be there to see that you are getting the most out of your investment. We know that advertising is not a one-size-fits-all process, and we are eager to work with you to determine the most effective method for your business.

First, we identify your customer base. Reaching Baby Boomers will take a different method than reaching Gen X. And even things like education level can affect where your potential clients can be found online. You can’t risk creating a beautiful ad only to send it out to a space devoid of potential clients. Luckily, whether you are trying to reach people via internet, radio, tv, mail or billboard My Basic has an advertising service to help, and the expertise to ensure that you aren’t yelling into a void.

Another thing we consider is how much time you have to devote to advertising. Will you send out one batch of flyers or spend the time to cultivate a social media presence? We understand that time is a resource just like capital, and we know that everyone has varying amounts of each. We take this into account when crafting an advertising plan for your business. Luckily we have options for every advertising goal.

 

Commercials:

While television commercials can be quite costly, they also automatically grant your business a high level of legitimacy. In addition, since they can utilize picture, video, text, and sound television commercials are arguably the most creatively versatile advertising option. Not to mention that commercials are broadcasted to an extensive audience base, making the chances of reaching potential clients very high. My Basic’s team can help you from brainstorming ideas all the way to buying airtime. And with cable and internet, commercials have never had a more platforms to choose from.

Radio:

With around 84% of households in Atlanta owning cars in 2016, radio reaches hundreds of thousands of people everyday. Take Atlanta’s notoriously terrible traffic and make it a positive for your business! It’s no secret that Atlanta citizens already spend an above average amount of time in their cars; with a radio ad from My Basic you can turn that otherwise wasted time into a chance for people to learn about what your business can do for them. At an average cost of $363 for a thirty seconds of air time, radio can give your business a new level of credibility while taking your reputation to new heights.

Print:

Sometimes the simplest ways are the best. And My Basic will soon be able to offer you comprehensive support services for print ads as well!

Social Media:

While some see social media as merely a place to post selfies, we here at My Basic LLC see it as the platform that will help your business maximize your ROI when it comes to advertising. To properly utilize social media as an advertisement platform our experts have studied some very important factors that help them determine the best way to promote your business through social media.

Our experts must know what types of people are using different sites . Factors such as age, gender, and race and education level may all guide different people to different social media outlets. Figuring out the right site for your ad is an important step towards successful social media advertising.

Our experts must also know the rules and regulation stipulated by each site in their tediously long terms and conditions. Did you know that Facebook prohibits ads that are more than twenty percent text? Don’t risk wasting effort on an ad that won’t play. Let us take care of the fine print. Also, if you do not have the time to devote to cultivating a social media following, let us do it for you! Social media is a fantastic way to get your customers engaged with your brand.

 

My Basic LLC respects the fact that every business has different needs when it comes to advertising, and we strive to meet them all. We hope you consider us for your next ad campaign; we can’t wait to hear from you!

 

–Mallory Craig and the My Basic LLC Team

Virtual Reality for Tangible Results

virtual realityYou are sitting there; you have a beautiful, intuitive, interactive website; your app is keeping you connected to your clients on the go, and sales have never been higher. Our team at My Basic LLC has made digital marketing a breeze! Yet you still feel that you could be doing more. You want a real attention grabber– something so cutting edge that no one can deny your relevance in today’s market. Something to make your business the trendsetter, rather than just another business struggling to keep up with modern technology advancements. 

Here at My Basic LLC, we have just the thing for you.

Put on your reading glasses, or lean in closer to your screen; you are not going to want to miss this.

Augmented and Virtual Reality is here!

This is the big marketing breakthrough for your business that you may not have even known you were waiting for.

Imagine an advertisement that enveloped you in new surroundings, new sights, new things to interact with, to emerge you into the very advertisement itself. Now imagine trying to forget something that literally altered the world around you as your senses perceive it. Not likely, to say the least. By utilizing AR/VR technology you are guaranteeing a higher rate of retention for every potential customer who– not just views, but experiences— your advertisement. Catchy jingles and slogans that rhyme work well because they stick with us longer than lengthy prose. But experiences stay with us even longer than that.

The advantages go beyond simple memory-retention. AR/VR has been proven to increase emotional connection. It doesn’t take a psychologist to understand why that is. If the commercial with all of the sad puppies at the shelter is heart-wrenching on the television, it would be near-crippling if you could reach out and touch those puppies, staring right at you with their big, puppy-dog eyes. The range of emotions to be tapped into is only limited by the imagination of your marketing team. That is why you need the expertise of My Basic LLC.

At My Basic LLC we understand that technology can be a bit of a labyrinth that grows and shifts around you, leaving you disoriented, no longer sure which way is forward. That is where we come into play, and we are here to let you know that AR/VR is the way forward. This technology had been building and improving for the last few years, and we are ecstatic to say that the time to get invested in it is finally here. Right now, your business could be benefitting from the excitement that this new platform is generating as it becomes more and more prevalent in people’s daily lives. Do not miss this opportunity to grow your consumer base simply because you are wary to get involved in a technology you might not have much, or any, experience with. That is not a problem. My Basic LLC has you covered. Schedule a consultation with us to discuss what Virtual and Augmented Reality can do for you. We will take the time to answer any questions you have so that we can set your mind at ease as you take this step forward for your brand.

And AR/VR doesn’t stop at mere advertisements. The potential that technology is now unlocking is astounding. Imagine being able to try on clothes, accessories, and shoes without ever leaving your house. Contemplate what a virtual space could mean for those who attend online classes. Consider how home renovations could be revolutionized when you could see what those new cabinets would look like in your kitchen without having to pick up a hammer. The gaming industry is already embracing VR tech, and it certainly will not be the only industry that finds AR and VR to be a real game-changer. Let our team of experienced professionals at My Basic LLC brainstorm what VR could mean for you no matter what your business is. A single conversation could be the beginning of a successful new era for your business. Isn’t that worth a call?

If you think AR/VR is right for your business, or if you want more information please make sure to give us a call! We would love to hear from you!

Mallory Craig and the My Basic LLC Team

​​​​​​​Your Mobile App And The World

You have a mobile app idea, an idea that meets a need in a world where smartphones are more abundant that cars (smartphones v cars) as of 2016. How do you get your app to market? My Basic LLC has an idea. Which platform do you want your app to be released on? Google Play? Apple Store? Or both? These are questions we’ll look at and provide you guidance based on our experience and expertise.app-development-mybasicllc

Does your application have a  need to enable users to create profiles or use their social media accounts to be able to login? We’ll explore those options to find the solution that works best with your app, call us.

How much does it cost to build an app? This is a good question just like what is your budget? At My Basic LLC apps can range from $20,000 to $300,000+ . There are a lot of factors that go into the cost of app development so its good for us to have a conversation to learn so we can give you a proper estimate, oh and don’t forget marketing the app. Here is another article that will confirm app development prices: App Dev Costs

To develop an app it is not uncommon to have multiple people involved to make sure the requirements of the client are met. Usually you’ll see a project manager, 2-4 developers, QA, graphic design, or more depending on the complexity of the app. If you need the app done in a shorter amount of time that can be an influencing factor on the price. Look, functionality, and features also are factors in determining price.

When building an app you’ll also want to take into consideration web hosting. The amount of traffic you receive on the app will determine the kind of hosting you will need. Before we launch your app we make a recommendation to to start on a VPS or dedicated server and wouldn’t recommend shared web hosting. If there is a spike in downloads and users the last thing you need happening is the app timing out, crashing, people being angry as a result, etc.

Will your app be free to the general public or do you want your audience to pay a monthly fee or flat price to use the app? These are important questions to address in the beginning of development so there is no confusion during development and launch.

With a good app comes updates and administration.

That’s right, you should be listening to your audience because they can give you valuable feedback on features that can be added to enhance your app or they may even point out bugs or features that are making your app difficult to use. It is good to have people on the project working in the quality assurance department to make sure the app is working right before, during launch and along the lifespan of the app.

Who is your audience? How do you plan to reach them? We know a thing or two that will help you answer those questions and we look to provide you with tools that will give you feedback on how people are interacting with the app.

How much can someone make from an app? That’s a good question, think hundreds of thousands, millions, and even billions (Candy Crush). This is not always the case but with the right conditions it can happen through your app. Many businesses charge a flat fee to use their app, a monthly fee, or make the app free and monetize it or create in app purchases. What’s your strategy? We’ll help you find it.

The fight against time

How do you reach millions of people in a short amount of time? Marketing and Advertising. Sword and Shield. That’s right if you have the world’s best app but now one knows about it that’s working against you and time. Word of mouth is good and hopefully that will help in the marketing process. It’s S.W.O.T. time!

More coming in than what’s going out, the Budget

That’s right, there is a budget that should be involved at least in principle. How do you determine if your app is profitable? Look at your bank account. A strategy has to be put in place so you don’t burn through your cash and end up in the red needing to hold another round of investing to stay afloat. Welcome to entrepreneurship 101.  Looking forward to our working relationship, lets grow!

At My Basic LLC we want to see you succeed. There’s nothing like meeting a client who has an idea and we can help them bring their idea to pass and see it succeed. We want it to succeed, we need it to succeed because we are connected. We’ve invested our time which we can never get back and we want nothing but success for our client’s project. We will work hard, we will work smart, we will succeed, God willing…we are My Basic LLC. Call us for your complimentary consultation.

App Development: Making an App a Snap

In our day and age there is an app for everything. From calling a cab, to making an appointment at the salon, to tracking your caloric intake– there’s an app for that. Why shouldn’t there be? Mobile applications put the world at our fingertips. They offer a form of interactiveness that a website can’t match, while also providing heightened mobility. With technology ever advancing, apps are capable of such a wide variety of feats that we can guarantee no matter what field you are in, your business could benefit from having a mobile app.website-redesign-mybasicllc

 

Apps are a great way to reinforce your brand. Imagine your customers scrolling past your logo every time they open their phones! They can hardly forget about you when you are always in the palm of their hand. That makes you, well, handy! Plus, your customers are way less likely to try out one of your competitors when you are always just a tap away. They will love the convenience that an app provides.

And if an app is convenient for your customers, it is doubly so for you! Need to get word out about a new promotion? Send out an alert! That slight buzz of their phones will have your customers reaching to see what’s new– instantly. Even if you already have a sizeable email list for just that purpose, you still risk sitting unopened in inboxes, or worse landing straight in the spam box. With mobile apps you become front screen news everytime! Take advantage of this newfound line of communication to stay in contact with your clients no matter where life takes you.

One of the most obvious benefits of an app is increased sales. If you have goods to sell you can hardly afford not to have an app. If you have us design an app for you you are ensuring that your business is available to your customers whenever, and wherever the urge to shop hits them. Whether you rock the brick and mortar or sale primarily online, as your mobile app developer we can give you access to new pools of potential customers. Don’t risk losing clients to your tech-savvy competitors, let us design an app that will give you the edge you need to stay at the top of your game.

Another reason to consider hiring an app developer is the increased visibility. Owning a business is all about visibility. From billboards, to commercials, to websites and social media, getting people’s attention is essential. Making yourself available on every platform allows you to maximize your outreach. That’s just good marketing. With smartphone sales increasing by the year, the reasons to consider a mobile app are steadily rising.

When you schedule a consultation with our trained team of app developers you are signing up for our undivided attention as we listen and assess the individual needs of your business. My Basic LLC thrives on being able to supply you with the very best in customer service. Our innovative designs will help your business flourish in today’s demanding, tech-saturated markets. Make sure to ask us about our portfolio to see how we have helped other businesses reach their goals.

My Basic LLC knows that staying relevant, and keeping up to date on all of the trends is hard work. So let us make it easy for you. We are only a call, click or tap away! And as always, if you have any questions make sure you reach out to us. We would love to hear from you!

 

–Mallory Craig andthe My Basic LLC Team

Digital Marketing for the Digital Era

marketing-servicesDigital Marketing is an essential tool if you are trying to reach a broader audience online to grow your business. Rapidly fading are the days of passing out flyers and having costumed people dance outside with “Sale” signs. While these methods have their value, we would like to offer an alternative that we think will be even more effective than your costumed friend. Yes, some might say that marketing has evolved into something a little more sophisticated these days. After all, it is no secret that most of your potential clients are searching for your services on the internet. So what is it they are seeing?

To do a little market research try pulling up a search engine and typing in a keyword associated with your business. Are you one of the first results? If not, the first thing your potential clients are finding is a list of your competitors.

With every Google and Bing search you may be losing potential clients.

Let’s explore your social media presence. Looks like your business’s Facebook page isn’t cutting it when it comes to increasing your virtual visibility. Don’t feel bad. You certainly don’t have to go it alone. Instead, think critically about the situation and consider hiring a team of professionals to manage and grow your social media presence for you, so that you can go about your day assured that your business is getting the likes and shares you were hoping for.

You’ve come to the right place if you are looking to grow your business and bring on an experienced marketing firm. We know all about the nuances of marketing in the digital age from branding, and web development, to mobile apps. Moreover, we have proven strategies that help us help you.

Our team of web developers a website that looks good on a desktop or laptop doesn’t cut it anymore. While many people can pay for a web address and slap together a half-decent website, it takes more finesse to orchestrate a site that engages your viewers on their phones, tablets, computers, watches, glasses, tvs, and whatever they happen to be searching on by tomorrow. We are talking about a website equipped with features such as interactive content, infographics, pictures, and videos and more!

And, of course, if you have a custom idea, we can make that happen too.

We tailor our services to fit your vision and we recognize doing so requires more than just hard work from our trained team of professionals. It requires communication. That is why we set up consultations with our clients to ensure that your business gets the quality of attention that it deserves. We know your vision can’t be reached until we understand your business and your plans for the future. When you sign up for  My Basic LLC you sign up for real people who care about your needs and concerns. Amazing

To reinforce your brand we have our specialists bolster your current image or help you draft one from scratch. Branding is what makes your business identifiable against other businesses offering similar services. Good branding doesn’t happen by . You can’t just smack some golden arches on a sign and have an empire overnight. But you can schedule a consultation with My Basic LLC and go to sleep at night knowing you’ve put your brand in good hands.

Another way to connect with your customers is through mobile apps. Mobile apps can put your business in the good hands of thousands of potential clients. Applications can help you sell more products, stay connected to your clients on the go, and generally stay relevant in today’s app-happy world. While many people may be able to patch together a website, apps are a little more daunting. Fortunately for your business, we have had the opportunity to develop apps for iOS and Android which can be found on the Apple Store and Google Play. One example is Recruiting Prospects. Through this app we gave high school and junior college athletes an easy way to send their stats to NCAA colleges and universities. Why not set up a consultation to see what one of our apps can do for your company? Stay current with our up-to-date marketing strategies on all platforms!

Thanks for reading, and make sure you check out our other posts for more information on how we can help your business thrive! And as always, if you have any questions be sure to give us a call.

 

–Mallory and the My Basic team

 

Merry Christmas

As we take a pause to enjoy time with our family and friends we’d like to wish everyone a Merry Christmas. Today is a momentous day to celebrate Jesus. Here is why… 1. The world’s savior was born. 2. He allowed himself to be a sacrifice the entire world’s sins by dying on a wooden cross. 3. He was raised from the dead in all power by God for our justification. May your 2018 be a blessed one. #MyBasicLLC

“For to us a child is born, to us a son is given, and the government will be on his shoulders. And he will be called Wonderful Counselor, Mighty God, Everlasting Father, Prince of Peace.” Isiah 9:6

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How VR Is Transforming the Education System

It is no secret that educators are always looking for new and improved ways to better aid children in learning more effectively. And, virtual reality might just be the next best thing in the education system.

Thanks to VR, students can experience a high-impact learning experience and the opportunities for an improved education are now endless. From kindergarten to college, VR can provide more insight into various avenues of learning. It offers benefits such as increased learning and a higher retention rate.

Most often, children are educated simply through lectures and the occasional picture in their textbook…

So, how can VR transform education?

What if they could actually experience some of what they are learning first hand? For example, what if they could virtually visit the Great Wall of China and examine the world-renowned art in a museum that is halfway around the world.

Or, what if biology students could explore the wonders of the Great Barrier Reef first hand, right from their desk? There is so much more to be learned when a student has the opportunity to experience something up close and personal. They are better able to understand what they are learning as they can look at the little details and truly experience the art or organism for themselves.

Thanks to VR, students who might not have the opportunity to travel abroad otherwise might now have the opportunity to see what a different culture actually looks like. But, beyond just traveling to see interesting locations first-hand, VR also offers other benefits. It also promotes critical thinking and supports training experiences. VR can mimic a procedure such as those completed in science labs like chemistry and biology.

Typically, teachers try to do more interactive learning methods with students. When a student does it for themselves or sees something first-hand, they are better able to remember it. And, using VR, teachers could offer this experience to all students for just about every subject. The learning opportunities from VR that await your classroom are endless. Let our IT department act as an extension of your education system. We will provide you with all the tools and resources you need to transform the learning experience for your students. We cannot wait to relish in their success with you!