Category Archives: search engine optimization

The algorithm to success

According to Local Search Association, 8 out of 10 people use search engines to find local products or services, while there are 3.5 billion searches on Google daily. Despite these high statistics, it’s still unlikely your website will get the attention you desire. Currently there are over 1.8 billion sites on the web which makes it difficult to establish a web presence. One of the best ways to improve your online presence is by investing in Search Engine Optimization. Search Engine Optimization is the process of increasing a websites traffic by ensuring that your site appears high within the results.

Search engines follow a specific set of rules called Algorithms. Algorithms help determine how high your website will appear within the search results. Sites that follow these algorithms are deemed more important than others. This importance translates into a higher page rank. All search engines use multiple algorithms when determining a sites importance. For example, Google uses multiple algorithms such as PageRank, Google Penguin, Google Panda, and Google Hummingbird.

So why is this important? According to Brafton, websites on the first search results page receive 95% of web traffic. If your site doesn’t rank high within the search results, then you’re losing potential clients. When people search for something that’s relevant to them and see your site, they’re going to click. If a website is ranked lower than other sites, then most likely it won’t be visited. These visits aren’t simply clicks. Visitors are users looking for exactly what you offer. Therefore, these users are most likely potential customers or subscribers. If you aren’t ranked high within the search results, your business stands to lose that profit and traffic. While you may offer a unique service or product locally, you could be beat by an outsider company.

Businesses aren’t just competing with organic listings. Google consistently revises the format of its search engine results page (SERP). An organic search result could be placed below a local 3-pack. The local 3-pack are suggestions based on a user’s location. These suggestions add to the competition that businesses can face. While featured snippets can also take away from your sites traffic. Featured snippets provide users information on the search results page. Businesses in highly saturated markets will also have more competition online. The reason for this is the more a keyword is used, the more competition there is to rank higher. There are steps to help gain a leg up on the competition though.

It’s important to understand the algorithms that search engines use. Understanding search engine algorithms will help maximize your traffic and sales. Links, reputation, titles, reputation and keywords all matter when optimizing your webpage. Understanding and optimizing your site may seem like a daunting task, however Search Engine Optimization is essential. According to emarketer, 68% of marketing professionals in North America said that SEO is a crucial marketing tactic to meet local objectives.

Whether you’re a fortune five hundred company or a start-up, MyBasicLLC can help you reach that prized spot on the first page of the search results. We’ve had the opportunity of working with multiple companies and have helped them gain the traffic they needed to boost their business. We have the experience and time needed to help maximize relevant traffic to your site. Our job is to help you get the attention you deserve and set up for the business growth you’re looking for.

Our team of professionals are experienced content developers who will help you reach your audience.  We would like to talk to you over the phone or in person to learn more about your business in order to come up with a marketing plan.

Thanks for reading, and feel free to check out other posts on how our services can help your business grow and succeed.

-Adam and the MyBasicTeam

SEO Strategies: What Is Most Important?

When it comes to securing traffic for your website and gaining views for your product or service, it is more than just creating a website. Search engine optimization (SEO) is one of the sure ways to increase your likelihood of success. When done correctly, SEO strategies can greatly increase the likelihood that you will show up higher in the rankings of searches throughout search engines.

But, with that being said, SEO is not as simple as throwing a few keywords on a page and hoping for the best. Effective SEO takes defined strategies.

So, when you want to improve your SEO strategies, here are a few of the most important aspects to consider:

  1. Optimization for mobile search and browsing

    The days of users getting headaches over trying to view a web-only site on their iPhone should be over. Users prefer a mobile version so that your website is readily compatible with their phones. So, optimization for mobile search comes in as one of the most important SEO strategies.

    Your site should be easy to navigate on a small screen and have a layout that is most compatible with a phone – ensuring all the key information is still visible and readable.

  2. Improve the user experience.

    This goes in line with optimizing your site for a mobile search…

    But, mobile phone or computer, search engines are looking for sites that offer an impeccable user experience. You should have a site that is easily navigated, offers quality content, and gets right to the point. Consider what kind of sites you like to visit and what they look like.

  3. Focus on intentional link building.

    Most businesses used to focus simply on keyword stuffing. Keyword stuffing consists of trying to get as many keywords into an article, as many times as possible. But, this is no longer the most effective method.

    Now, one of the best ways to improve your search engine ranking is to focus on intentional link building. High-quality backlinks to your site from other authoritative sites are what will show the search engines you are worthy enough to be ranked high.

    Search for partners who post relevant content to what is listed on your site.

We can help!

While some of these strategies might sound simple, all of the legwork that goes into SEO can get complicated. If you aren’t sure where to start or find that you still need help, allow our team of experts to assist. We will help you reach the ranking you desire and deserve.

Content is King with a twist

content-is-king-my-basicllcThere are many elements that go in to successful search engine optimization. The one component that prevails over all else, however, is content. When it comes to a successful SEO campaign, content will always be king.

Why is Content “King” to the SEO Company?

Content Quality Provides Value to Website Visitors

Content is what hooks website readers in to a site and keeps them coming back. Content of real value that offers something unique and relevant to website visitors also gives credence to a site in the eyes of search engine robots. Why? Because more website visitors let search engines know that a website is a worthy resource of information. Therefore, it is so important for search engine optimization companies to focus on content as well as design. A pretty design means nothing if it doesn’t contain useful and relevant information that will keep readers coming back!

Content Contains Keywords

Quality content that targets relevant keywords is the key behind successful SEO marketing. Strategic keyword placement not only tells website visitors what a business is about, but it also tells search engine robots what a website is about. It is important, however, for a company seeking SEO services to hire a professional who is familiar with keyword ratios to avoid keyword spamming.

While keywords are an important aspect of content optimization, too many keywords can portray a website as being “spammy” or designed solely for profit rather than informational purposes. For example, while searching for “automotive reviews”, a website that provides readable and quality content is going to be much preferred by a reader over a website that simply restates the keyword set repeatedly while providing little quality information. Search engines are aware of this fact and will favor the website that offers higher quality information.

Alternatively, an SEO “professional” who is unaware of how to optimize content for keywords could very easily target the wrong keywords which will have little to no impact on a website’s success. For example, a website designed to sell baking supplies may reference the word “hobby” more than other, more relevant, keywords. Certainly, being ranked in a search engine for “hobby” may be beneficial, but it would be more beneficial for that website to be ranked for “cake baking”.

Content is Dynamic

Any SEO company worth their salt knows that fresh content is crucial to the success of any website. New content provides a reason for website visitors to return, but it also provides more content for search engines to crawl through and rank.  More content also means more opportunity to introduce relevant keywords which SEO marketing relies on to continually expand the reach of a site!

Is Content Everything?

Any SEO company that tells you that content is everything is not one that you want providing your SEO services. Why? Because while content is king, like any court system, a website has other members of “royalty” who are needed for the whole system to function fluidly. For example, a website that offers premium content (the king), but does so with a design (the queen) that represents a blatant advertisement, is going to underperform. Instead, to function optimally, a website should incorporate the “whole family” which is comprised of strong content, a strong design, up to date technology, the use of security and monitoring tools, and performance optimizing techniques.

 

Search Engine Optimization Better Known As SEO

search engine optimization

Search engine optimization or SEO is the ongoing process of ensuring that a website is ranked highly on a search engine. This high-ranking status creates a higher flow of traffic to the website and consequently increased popularity or patronage of a business.

How Does Search Engine Optimization Work?

During the website development process, various creative and tactical processes are used to improve the visibility of a website to search engines. These processes focus on three main components – website structure, website content, and website linking.

Website Structure

Search engines rank websites based on “indexable content”. Indexable content is content that can be read by the search engine when it visits a website. Unlike human website visitors who can see images, fonts, and video content, etc. Search engines are limited in how they see and interpret your site. This means that to see and index your website properly, your website must be built using a structure that is understandable to search engine robots so that it can be indexed.

Website Content

In addition to building a website using a structure that is readable by search engines, the content that the search engine finds when it visits your website must be optimized. What does this mean? It means that when the search engine looks through your website, you must have content that clearly states (using keywords, titles, meta tags, alt tags, etc.) what your company does, what services your company offers, and show that your website is relevant to your specific niche.

Website Linking

Once your website has been structured appropriately and optimized to focus on keyword content, the next order of business is website linking. There are several factors that go in to determining the “weight” of an outgoing or incoming link to a website.

When websites link to other websites, search engines look at those links to assess the value of your content using a series of algorithms.  During this process, search engine robots can determine whether the content on the linking sites are relevant to the same niche, quality content worth being linked, and trustworthy enough to be linked by other authority websites.

Why Does Search Engine Optimization Matter?

Incorporating the framework of search engine optimization is an important step in website development and one that should be considered from the very beginning. SEO is ultimately what will determine the success or failure of your website content and consequently, your business.

Is SEO Something You Can Do Yourself?

Unfortunately, many business owners believe that they can optimize their own websites for search engines after reading an article or two about the SEO process. While SEO is something that you can learn, it is a constantly evolving approach to marketing that requires full time dedication. To get the best results from search engine optimization, skip the “do-it-yourself” and hire a web development specialist whose job it is to stay on top of the continuously advancing SEO field.

Scale up your business with search engine optimization

Do you know you can increase your revenue significantly with search engine optimization? We need to let you know SEO is like the holy grail of online marketing. I believe it falls under the mantle of marketing because it involves marketing your business directly to your online audience.

SEO services are designed to help you rank your website with specific keywords people are using to find your product or service. How do I know? Lets try it. For this test let’s use the popular search engine Google.

Here’s a million dollar tip: make sure your website is mobile friendly.

Lets type in catering Decatur. You will see step by step catering come up in the search results, they’re one of our clients. Coming up in search results on the first page is better than not coming up in search results at all.

If you do the math you’ll see businesses on the front page have a better chance of earning a potential customer’s business than say a website that’s on the 2nd page. Many people today don’t have time to click on page after page to find what they need, Search Engine Optimization’s goal is to help you rank in the top results thus driving more traffic to your site thus driving up revenue.

SEO is similar to advertising because it can help you reach a large audience and boost revenue, do you want to increase revenue for your business?

If you answered yes, call me for your complimentary optimization report.

If you have a budget for advertising on TV I believe it is in your favor to take a portion of that budget and invest in Search Engine Optimization. The benefits outweigh the investment in that once we get you ranked you’ll be able to see firsthand the results through increased web traffic to your site, increased calls, and most importantly increased business.

I will admit there are additional factors that you control that ultimately determine whether someone does business with you. Some of these factors are pricing, customer services, and the quality of your product/service. Being that our background is in marketing that gives us capacity to take a deeper look into your business to pinpoint what works and what needs improvement.

Search engine optimization is not a blind approach to marketing, its precision guided, like a laser. There are tools like analytics in place to help you gauge an SEO campaign progress then there’s getting on a search engine and typing in the keyword in question.

Keep in mind when we help you ranked with one search engine it doesn’t mean you’ll have the same ranking with another, this is because search engines use different algorithms.

Lot to take in huh? If you want help getting your website ranked online with keywords people are using to find the service/product you offer we’d like to talk with you further and help. Until next time, take care.

 

Search Engine Optimization, Do I Need It? Yes, Here’s Why…

When your website comes up in the search results for a keyword used in your industry that’s good search engine optimization. The benefits outweigh the cost/investment of SEO for many reasons. More traffic to your website increases the likelihood of more business transactions or more calls inquiring about the services or products you offer. Good search engine optimization can drive potential customers to your website but other factors determine if you can close the deal.

Your pricing structure could be something to consider, in today’s economy many people are price conscious. This doesn’t mean you slash your prices to the point where you’re losing money, just do your homework. Be fair to your customers and fair to yourself.

A website that is hard to navigate can be a deterrent to people buying what they want on your website. How fast does your website load when some clicks on it from search engines or types it in the url box at the top? These are some of the things that need to be looked at when having SEO services rendered for your business.

Is your website responsive to mobile devices?

If not it may be time for an upgrade plain and simple. Search engines take note of websites that are responsive and ones that are not. Does your website have an SSL Certificate attached to it? I’m not here to waste your time, rather I’m asking you strategic questions that need to be addressed if you’re wanting to increase the chances of getting ranked with search engines.

Do you know what keywords are being used by people who are looking for your product service? Are there keywords in your industry that revolve around holidays or specific seasons? If so you can’t afford not to adjust your website on a continuous basis.

Search Engine Optimization Is Important

Do you know who your competition is for a keyword that’s being used often to find your product or service? What does their website look like? How can you compete with them? These are a lot of questions but they have to be asked in hopes of inspiring you to really think about getting in the mix, competing, and winning new customers. Do you need search engine optimization? Yes, the reasons stated above are why.

Can My Basic LLC get you ranked for keywords people are using to find your product/service? With research, planning, hard work, and tweaking a continuous marketing plan yes. When you win, we win. Your company is our brand.

 

Search Engine Optimization Companies Are Warriors

Some more than others but one thing is for certain Search Engine Optimization Companies Are Warriors. We are the machine behind the machine, your local atlanta web design company. We’re in the trenches daily working hard to position your business for success. We look up close and from afar at competition and deploy tactical methods designed to position your website to succeed online. We’re pretty good at what we do because we train and learn constantly, the successful ones anyway. The SEO landscape is always changing and it takes a company with boots on the ground to proactively engage that which is the internet. Algorithms change it seems quarterly, compound that by 4 (Google, Bing, Yahoo, Ask) and that’s our battlefield. Search Engine Optimization is important and that’s why companies invest billions to stay at the top. Next to internet advertising, this is how your customers find your business on the internet.

When people search online for a service/product they don’t usually type in a direct website address unless they’re familiar with that particular brand. A good example is amazon.com, people know the domain name because its one of the leading ecommerce stores online. For new and unknown business its a smart idea to have an seo company help your business get ranked with keywords people are using to find the particular product or service you offer. SEO efforts should compliment your marketing and advertising efforts, think of it as a growing piece to a puzzle.

How much can Search Engine Optimization cost? Costs will vary based on several attributes (coverage area, amount of keywords, content development, strategy, etc). Lets compare Seo services to advertising on TV. Some cable companies segment services based on counties e.g. Fulton, Gwinnett, Dekalb, Cobb, where ever you live, etc. Lets say you want to focus on Fulton county, its broken down into two parts: Central Fulton and South Central Fulton. You have the option to advertise in one county for a set price or you can advertise in multiple counties for a discounted higher price. If you want to focus on one county 5 stations it could cost you $1800 for a certain amount of inventory.

Search Engine Optimization works in such a way where results are physically visible. This is accomplished through analytic tools designed to give you in-depth details of your website. Want to know what smartphones people are using to view your website? How about where in the world they visited your website from? Want to know what pages people spent the most time on? We have 24/7 access to that kind of information and that can enable you to make a better informed decision when it comes to your marketing and advertising. Search Engine Optimization can start at $800 a month and reach the $100’s of thousands. One interesting thing about advertising is the more people you want to reach the higher the cost will be. It’s the same principal with SEO.

Smart Search Engine Optimization Companies wont guarantee you top rankings but we can do the work to give you the best chance for top ranking. It’s the same concept when you go to war, we cannot guarantee victory but we can create the ideal environment for domination.

If you compare Search Engine Optimization and Advertising on TV in war terms they’re like the following:

1. Advertising- It’s is like carpet bombing a target. You have a general idea of where the target is but every bomb wont hit the target.

2. Search Engine Optimization: It’s like using a laser guided bomb on a target. This is achieved by using specific keywords that are being used to find services/products related to keyword.

Both have the power to get your product/service in front of your audience and both should be used. The difference between advertising and search engine optimization is cost, time, and effectiveness. As warriors we recognize both are equally important. If you’d like to talk more about seo services and how we can help you reach your audience you can reach us at 404-477-4512.

Seo Is An Important Marketing Tool

Seo is an important marketing tool because it helps your audience find what you sell, whether its a product or service. Use Bing or Google right to search for a keyword that is commonly used with what you sell. Does your website come up in search results? It#s important that it does come up because it can drive traffic to your site.

Were passionate about Seo because it falls under marketing and advertising. When we’ve worked hard to position a client to get ranked online its a beautiful moment when we do a random search using the keyword and their website shows up in the search results. Not only that they show up for a keyword that brings in considerable traffic.

To prove were Passionate about Seo we’d like to run a complimentary seo/optimization report for your business website Message us at info@www.creditapex.com or drop us a msg on Facebook @mybasicllc

Here’s A Thoughtful Search Engine Optimization Definition

Search Engine Optimization can align your website with your your audience with pinpoint precision. Look at your website as a needle in a hay stack, a global haystack of websites that serve a variety of purposes. Search Engine Optimization makes it simple for your audience to find your website through keywords being used in your industry to find your product/service. Search engine optimization companies make it easy so users type in a keyword and your website pops up at the top in search results. You may not know it but there is a lot going on behind the scenes. Nine times out of ten people probably don’t wonder how you got in their search results, all they know is they see your website and they want to find out if you can meet their need.

Lets compare successful seo to training the Blue Angels go through. Crowds come from afar to be entertained and see the Blue Angels perform their epic flight demonstration. What many spectators may not realize is that a lot goes on behind the scenes to make certain the Blue Angles performance is as flawless as possible.  Pilots complete 120 practice flights before their first public show. The Blue Angles success takes a team effort and involves their flight crew making 100% sure the six F-18 hornets are at their full potential come show time. The process is no different when compared to Search Engine Optimization. With teamwork, analysis, work, and adjustment you can achieve sky high success.

The process of getting your website ranked with multiple search engines takes strategy and constant work. If done correctly search engine optimization can yield huge gains in website traffic and revenue earnings. SEO is a powerful component and should be used in your marketing mix. Can seo help you achieve success? Yes. These are some factors needed for success: wisdom, knowledge time, energy, and money.

In a previous post we said search engine optimization is like a laser guided bomb. We used this analogy because successful SEO involves pinpoint accuracy and can yield pinpoint results. You may be one website amongst millions but seo will get your website found by your audience. We also said advertising on TV is like carpet bombing a target. Both are tools in your marketing and advertising arsenal designed to help you succeed.

We Want To Help You With Search Engine Optimization

The reason we want to help you with search engine optimization is a two fold answer. Success is a shared experience and we want to help you succeed. From Bill Gates to Oprah Winfrey you will quickly discover it took a team to help a vision pick up steam and succeed. Doing the work necessary to get your website ranked online is no different. Search engine optimization is a continuous process that takes continuous analysis and a constant tweaking of your website and social media channels.

One of the many ways MyBasic LLC will help drive traffic to a client’s website is through content creation. Our writers are creative, thoughtful, and we enjoy what we do. When you bring us aboard we share the load of writing content so you don’t have to. Has it ever frustrated you when looking up a keyword on a search engine and your website is not in the top search results but you see your competition? We’ve got good news, our SEO services focus on helping you get ranked and compete. We deploy the necessary tools needed to help increase your website ranking, this will result in increased traffic to your website.

One of our processes is taking a look at your website and we let you know whether your website needs a tune up or a complete over hall. Is your website optimized for mobile devices? We ask this because search engines like Google have added this factor into their search algorithms and are giving bumps to websites that are mobile friendly. If your website isn’t mobile friendly we can develop a website that is mobile friendly for you. Here’s a certain way to discover whether or not your website is mobile friendly. Get on your smartphone’s internet and pull up your website. If the website doesn’t automatically adjust to your mobile device’s screen that’s cause for concern. If you have a tablet try the same procedure. Here’s a graphic to give you an idea of just how important having a mobile friendly website…

Another increasingly important attribute to take into consideration is SSL Certificates. Search engines are paying more attention to websites that are adding SSL to their website. The benefit of SSL or solid state logic certificates is encryption of information on your website. When customers and clients alike visit your website its important to take into account their security and yours. By the term “their security” we mean when they transmit sensitive information over the internet. SSL certificates are designed to deter and prevent predators from capturing your customers/clients information. Sensitive information could be a credit card number, email address, or any piece of information that isn’t readily accessible.

In this post we helped you with search engine optimization by talking briefly about the importance of having a mobile friendly website and ssl certificates. There is so much more to talk about and so many people to help. If you want to talk further about how MyBasic LLC can help your business with search engine optimization give us a call today.