Category Archives: Videos

Use video in 2019 to promote your business

Video can be used to help promote your business in 2019. From customer testimonials to talking about your services or products video is a tried-and-true marketing tool we all need.­video-production-mybasicllc

Promotional videos can help you leverage time, if you’re in sales when you arr meeting with someone in person you can’t meet with anyone else because your time is dedicated to the person in front of you. With a video marketing campaign you can reach out to other people who are looking for your service when while your’re meeting with your prospective customer in person.

There’s nothing like getting out of a meeting and receiving an email from a prospective customer who has seen your video this is what marketing is.

Our team can build a professional landing page that is linked to your digital marketing campaign whether you’re using Google AdWords, Bing AdWords, Yelp, Facebook ads, or other platforms to market your business. Your digital marketing campaign will be comprised of several videos, over the course of time we can look at Analytics to see how effective our marketing campaign is. We can set up conversion goals to help us convert new business. What video goes do you have for 2019? Feel free to give us a call at 404-477-4512 or visit us at www.mybasicllc.com

 

A rising trend to watch

PowerPoints is one of the most common forms of presenting in the workforce. They’re used in business, education, marketing, and training. It’s estimated that over 157,184 companies use PowerPoint, according to iDataLabs. Although PowerPoint is commonly used within the world of business, it’s effectiveness has recently been called into question. A Harvard research team recently conducted a survey to figure out how effective PowerPoints are. The findings probably aren’t exactly what you want to hear. According to the survey, PowerPoint presentations are no better than presenting orally with no visual aids. So how exactly can you avoid this death by PowerPoint phenomenon?

Despite expert’s animosity, it’s become very natural for us to look at screens to learn and retain information. It’s estimated that by 2019, video will be responsible for 80% of the world’s internet traffic according to elogic. Our reliance on digital screens may scare some at first, however, there is a way to capitalize on this. One way to take advantage of this is by investing in video production. Opting for video-based presentations isn’t anything new. According to elogic, 98% of organizations had stated they would use video as part of their digital learning strategy. At MyBasicLLC we specialize in creating effective videos that effectively market your services. Whether you need a video for advertising, education, branding, or training we have the experience to make your dream a reality.

Presenting with video has multiple advantages. One of these advantages is how the information is presented. Videos can show us events, objects, and realistic scenes that can’t be easily demonstrated through PowerPoint. A common example of this in action is commercials. Remember the OxiClean commercials? Most likely that question triggered memories of bright liquids being poured onto clothing, while Billy Mays enthusiastically exclaimed how tough stains now disappear like magic. Now imagine the last presentation you attended that used PowerPoint. Most likely you couldn’t remember that presentation as vividly as the commercial. The reason videos are so effective because they’re ability to link audio and visuals together, which creates a multisensory experience.

Another advantage of using video is the overall user experience. I mentioned the death by PowerPoint phenomenon earlier. PowerPoints tend to get a bad rap. Most likely your audience has already developed an opinion about your presentation before you’ve presented it solely based on your use of PowerPoint.  This can make things difficult and turn a once easy sale into an uphill battle. Employees alone are 75% more likely to watch a video, according to Panopto. Any guesses as to why? Watching videos have become a part of everyday life. Some of the most popular forms of media are solely video based. Videos have become a natural and enjoyable way for us to take in information. As a result, users are more likely to engage with your product or idea through video. Videos through other forms of communication show similar trends. 21% of readers are more likely to act on an email when a video is included, according to Panopto.

Lastly, videos are cost effective. 40% of training budgets are spent on travel costs alone, according to IBM. This doesn’t even take into consideration the scheduling conflicts that may arise. Videos are both easy to access and readily available. Live demonstrations or presentations aren’t always consistent since we as people are subject to mistakes. Videos ensure that your organization or business can always bring its a-game. As a result, your presentation is always representative of the message you’re trying to convey.

Here at MyBasicLLC, we make sure that your vision becomes a reality. Whether your project is intended for online or HD broadcast, our video production team has you covered. We apply the same level of detail throughout all phases of production.

Thanks for reading, and feel free to check out other posts on how our services can help your business grow and succeed. If you have any questions, be sure to give us a call.

-Adam and the MyBasic Team

VR and Healthcare: Where is this cutting-edge technology taking us?

Its possible by now, you have probably heard of some of the beneficial uses of virtual reality…

It is changing the way businesses market to their clients, the way gamers play their games and even the way some industries educate their employees. That’s right. Industries such as the healthcare industry have now discovered the value of incorporating virtual reality into their systems as well.

Virtual stimulation technology has come a long way, and it doesn’t appear to be coming to a halt anytime soon…

Integrating VR into healthcare

Combining visual stimulation with force-feedback technology is incredibly valuable to healthcare workers, such as surgeons. It offers practicing surgeons both the visual and the physical feedback they might feel when practicing a procedure. But, beyond just the realistic experience that it offers surgeons for practicing surgery, VR is also a much more cost-effective, engaging, and safe method. It is a useful tool in training and the clinical education of other healthcare professionals such as nurses and counselors.

VR provides a risk-free environment in which healthcare professionals can practice life-saving procedures. This is especially useful when practicing uncommon procedures. But, they still gain the experience of performing it in real life. Furthermore, VR can also be used in educating patients in the healthcare industry…

Why patients?

VR and patients

Well, sometimes it is hard for a doctor to get their point across. For example, when explaining that eating unhealthy can cause substantial weight gain. However, technology such as VR could allow a doctor to show a patient a digital version of what they might look like in ten years…

Or, it could help teach a patient how to overcome a fear such as a fear of heights. VR can give the patient the experience of whatever it is that causes them such great fear. But, in a much more comfortable environment. Then, the doctor or counselor know how to better help them overcome this fear.

VR is an advanced technology that when used as an education tool will help people understand a medical situation. Our team of experts can help get your business set up with all the VR items you will need. We will provide everything from the IT to the breakdown of how to use it. Give us a call today to get started.

We help your business stay in focus with your audience because if they’re focused on something else they’re not focused on you. Sure people have the ability to multitask but whatever is in focus gets the most attention. Put your hand in front of you and look at it, are you focused on whats behind your hand? Its the same way with business, a concerted effort must be put forth to help your audience focus on your brand, product, or service. Google a keyword that’s being used to find your particular service/product…did your business come up in the search results on the first page? If not how in do you think your audience is going to find you? When you search the internet how often do you check the 2,3, or 4th page? Continue reading