Category Archives: websites

Your E-Commerce Story

As I was doing research for this article, trying to get an in-depth grasp on what makes an e-commerce site truly effective, I realized that creating a site is a lot like creating a story. I find this analogy compelling not just because it simplifies a concept that can be very technical and  heavy with marketing jargon, but also because it provides a holistic view of what you should be considering when you decide to create a site to sell your product.

Firstly, you must identify your audience (read: target market). It is estimated that this year alone there will be over one-hundred-ninety-million digital buyers in the United States. With e-commerce on the rise, it is a virtual guarantee that your target market is buying online. And as business trends head toward specialized niche-markets, businesses can be even more specific when it comes to tailoring their site to appeal to their potential buyers.

public-relations-mybasicllc

This means that when you create a site (or story) you should consider what message you want to convey. If you don’t have an explicit message you are sending, consider how you want your site to make your customers feel. Our professional design team knows that emotions are evoked through different colors, fonts, and features. If you want to sell your homemade jams and make your customers feel like they are buying from their own grandmothers, you will want a different aesthetic than if you are selling your jams as the newest innovation in organic preservatives. This means you need to consider what will appeal to your target audience, as well as what feels most true to you and your brand.

Another thing that our experienced e-commerce developers know is that you need an effortless transition from start to finish. For a writer this means that their story isn’t convoluted, or heavy handed as it goes from beginning, to middle, to end. For a website developer this means that your site guides customers along from homepage, to product, to cart and checkout with ease. Everyone has read a story or essay that needed some serious editing, and everyone has clicked on a website that left them so baffled that they exited out of the whole thing before they made their purchase. If your website isn’t intuitive to navigate you will lose precious clients. That is why at My Basic LLC our team puts in the extra effort upfront to ensure an easy-to-use design that saves your clients effort later.

One way to make things easier on your clients is by tapping into behavior patterns that they have already developed. This can mean something as simple as placing the “check out” button in the top right corner, because people instinctively look to the right to when they are ready to move on. Or it may mean backing off of the pop up messages because people get annoyed when you shove things in their face. The point is to remember not to recreate the wheel. Just as you expect to flip the pages of your book from right to left, (except for the manga enthusiasts out there) your customers expect your layout to function in a predictable fashion.

Finally, every story needs a happy ending, so let me finish by reminding you that you are not in this alone. Facilitating natural e-commerce growth requires a holistic approach that encompasses a lot of nuances that the average person never even considers. And that’s okay! Our team at My Basic LLC has spent the last eight years cultivating the type of insight and experience that makes producing effective sites second nature. Please give us a call because we would love to be part of your story!

 

–Mallory and the My Basic Team

Using Website Design to Capitalize in a Fast Paced World

The design of your company’s website plays a crucial part in whether your business will experience success.

According to a study conducted by Google, 97% of consumers use the web to search for local businesses online, however, these favorable statistics do not guarantee that your website will be successful.

Imagine looking over an analysis of your website, while you may be overjoyed to find out that your website has attracted thousands of visitors and views, these statistics don’t necessarily reflect success, nor do they translate to business.

web-design-tips-mybasicllc

An aspect that’s typically overlooked when analyzing the success of a website is the bounce rate. Bounce rate is a technical term that refers to the percentage of users who visit your page without interacting with any clickable elements on your site or navigating to any other pages. A higher bounce rate translates to a loss of potential consumers.

The average time spent on a page is also a good metric to look at when judging the effectiveness of your website’s design. A typical user tends to spend 10-20 seconds on a web page according to Nielsen Norman Group. If your users fall within this 10-20 second range, then most likely your content isn’t getting read.

Fear not, MyBasicLLC is here to give you some helpful advice in order to help you reach your goals. We have over 8 years of experience in marketing on a global scale.

And while these statistics may be discouraging at first glance, there are certain methods you can use to increase the chances of your visitors converting into leads.

When designing your site, it’s important to consider how the typical user views and navigates websites. After conducting a study of eye tracking research, Nelsen Norman Group found that 80% of users focused on the left side of the page, while it’s assumed the remaining 20% focused on the left to find the vertical scroll bar.

Therefore, taking simple steps such as rearranging your content can have significant positive impacts on your website. Since the average user spends 10-20 seconds on a website, and the majority of that audience focuses on the left side of the page, your priority content and navigation should be place front and center.

It goes without saying that 10-20 seconds isn’t much time, however, users are quickly able to judge your site based on prior experience. Therefore, it’s important to make sure your design is simple, functional, and easily communicates its purpose.

If you are unsure of how to go about meeting these criteria, then take a look at mainstream websites. According to Jakob’s Law of Internet User Experience, users tend to rely on their prior experience when navigating websites. Part of the reason for this is users spend most of their time on other websites. Therefore, in order to prevent confusion and to capitalize on the short amount of time you’re given, your design should follow patterns that are used by other mainstream websites.

While a flashy website may set you apart from other businesses, an expectation has developed of how a website should operate and where the content should be placed. Following simple patterns that you can find on other websites can significantly increase your chances of reaching potential leads.

If all of this still seems overwhelming, then MyBasicLLC is here to help. While websites have advancements over the past decade, our team will help you get up to speed. Since we have a background in marketing, we’re confident that our services can help you create a design that speaks to your audience.

Our web design services include analyzing and gathering data, software architecture, software development, testing, maintenance, and web hosting.

We would be thrilled to work with you and help you captivate your audience.

Thanks for reading, and feel free to check out other posts on how our services can help your business grow, if you have any questions be sure to give us a call.

 

-Adam and the MyBasic Team

Key Features of Web Design in E-commerce

So, you’ve decided to start a business. E-commerce is one of the most reasonable choices on your list. It provides you with the opportunity to operate from home, eliminating the need for a storefront. But, with several other competing e-commerce businesses out there, it is vital that you start with a high-quality web design and continue the maintenance of your website. You should always be updating it and improving it.

 

 

 

 

 

 

A few key features of web design you should focus on for your ecommerce business include:

  1. Choosing the right platformThe platform for your e-commerce business is like the foundation for a home. It is the beginning basis for the rest of your website. Things to consider when it comes to choosing the right platform are cost, required assistance, and ability to modify the code.

    How much do you want to be able to control?

  2. Integration with payment optionsNext, you need to consider the platforms integration ability with various payment options…

    It is kind of hard to make money if there is no way to get paid.

  3. Site securityIt is important both for the information of your business and for your client’s information to ensure that your website is secure.

    You are selling your product solely online. Therefore, it is vital that customers trust your site in order for them to be willing to put in their credit card information.

  4. Multiple design optionsConsider multiple design options to figure out which one works best for you.

    The overall design of your site should make your key points clear. It should demonstrate who you are and what you offer, should be easy to navigate, and should be pleasing to a customer’s eye.

    The website is the first thing a new customer sees, like the door of a storefront, so make it something that will draw them in and make them want to look at the rest of your products.

 

For all your e-commerce web design needs, give us a call today. Work with one of our industry experts and ensure your design is one to talk about!

Content Marketing 101: The Do’s and Don’ts

Content marketing has now become one of the most effective marketing strategies as it allows you to give insight into your product or service and truly connect with your audience.

Content marketing is defined as a type of marketing that involves creating content and sharing it online through various avenues such as blogs, vlogs, and social media posts. But, it does not explicitly promote a brand, rather it is used to generate interest.

Think about it like this:

Have you ever been scrolling through Facebook and noticed your favorite boutique had a new blog post up? The blog post was about how to dress warmly for the winter… It contained tips like layering your clothes, investing in a good jacket, wearing a beanie to keep your ears warm.

While the blog did not exclusively promote one item from their store, or even several specific items from their store, it generated interest in winter clothes in general.

This is content marketing.

The idea behind the blog was to generate your interest in stocking up on warmer clothes for the winter. This boutique likely carries hats, scarves, and jackets. So, the goal is for you to read the blog and decide to go shopping on their site.

But, it isn’t quite as easy as it sounds. Of course, there are always do’s and don’ts:

 

 

 

Do:

 

  • Understand your audience: First, find out what it is that they are looking for. Then, determine how you can fulfill this need for them and what media outlet is the best way to get across to them.
  • Make it creative: Of course, you are not the only company using content marketing as an avenue to reach your customers. Determine what makes you stand out and do a spin on that.
  • Engage the audience: Content marketing is all about building relationships with your customers and engaging them in your content. Use things like a CTA (call to action) to encourage them to engage.

 

Don’t:

 

  • Neglect the “title”: No matter what outlet you choose, a catchy headline is the first step to drawing your readers in.
  • Not focus on promotion: While the goal is not to solely advertise one of your products or services, you should still promote it in various ways – add a CTA at the bottom, make the post shareable, post hyperlinks to your site, etc.
  • Skimp out on content: The bottom line is – the longer the content, the more engaged people generally are. Don’t just do the bare minimum, give them all the details and blow them away!

 

Rather you need help touching up your content marketing plan or your entire marketing plan in general, our team can help you! Give us a call. 

Web Design Features

web-design-features

The world of web design is constantly changing. To keep up with new technology and the dynamic demands of search engine optimization, it’s crucial to stay on top of the most current website design features.

The Latest Webdesign Features

Responsive Web Development and Design

With an increased number of web users accessing websites via mobile devices, it is increasingly important for the small business website to be responsive in design. Responsive design makes a webdesign mobile friendly as websites automatically resize to fit mobile browsers. This automatic detection of screen size eliminates the need for constant pinching, refocusing, and scrolling of a website when surfing on a smartphone or tablet.

SEO Friendly Permalinks and URL’s

SEO friendly permalinks and URL’s are links that are designed to target specific keywords. These keywords make the URL SEO friendly because as search engine robots index the website, they can determine the content of a webpage based on the keywords in the URL. Previously URL’s and permalinks were often composed of a random string of numbers or letters which provided little information to search engine robots. Now, by incorporating key words in to the URL of a page, a website designer can obtain higher search engine rankings for website content.

One Page Website Design

With the evolution of webdesign, the preferred design format has moved away from the multi-page format and towards a single page design. The single page design incorporates all pertinent website information in to a single long scrolling page. This single page website then features anchor points which allow users to click menu items and navigate to a specific section of the webpage. While single page web design is gaining popularity, though, it is still not the ideal solution for everyone, particularly the medium business with a more professional portfolio.

The “Hamburger Menu”

In earlier days, the website designer would incorporate a rather large and obtrusive menu at the top of any website. Today, however, when the value of online real estate is known, the small business wants to make the most of every inch of space on their company webpage. One way that these small businesses can save space on their corporate site is to utilize the “folding” or “hamburger menu”. Named due to its graphical appearance which resembles a hamburger, the “hamburger menu” creates a compact menu represented by a series of stacked horizontal lines. Clicking this series of lines expands a larger menu which can be used in the same way as a traditional menu.

Is More Always Better?

There are many current web design features that can be used to bring a website in to the current age of SEO friendly web development. Is it always wise to use as many of these functions as possible, though? Not necessarily. It is important to remember that the website is a single entity and every small feature that makes up that entity should work together for ease of use, aesthetic appeal, and function. If a single feature does not contribute to any of these three aspects of the site, it is unnecessary.

Communicating In Business Is Important, It’s How You Reach Your Audience

Communication is a vital tool needed every day to sustain and grow your business on so many levels. Advertising on TV, radio, print, and billboards are common tools used to communicate with audiences on a large scale. The landscape continues to change for businesses and reaching people through their mobile devices is a fairly new medium. People today are making more and more purchases through their mobile devices and it only makes sense to position your business to participate in that medium. How do you do that? SEO, Search Engine Optimization is a service needed to position your website online so your specific audience that’s looking for your service/product can find you. Can we help with SEO? Yes

If you’re starting a business, building a website is key tool needed for you to communicate with your online audience. Just yesterday I had a yellow pages book dropped off at my residence by
Yp.com. I thought “Why do I need this when I do all my searches online?” I understand the books are a part of YP.com’s marketing strategy and more than likely they reach people who don’t use the internet much but I feel the internet is clearly the dominant way billions of people find what they’re looking for. MyBasic LLC could save YP.com millions and boost revenue but we first must communicate.

If you visit our website and you’ve read everything on here will you come back if you see we aren’t adding anything new? Now imagine that same thing for your company/agencies website. That has to change, If you need help in that area let’s talk.

Have you ever wondered how to get your website in front of your online audience to communicate to them you have a service/product available to them for purchase? Search Engine Optimization is the answer. It’s a vital service needed to increase traffic to your website, not just any traffic though. I mean you don’t want just anybody visiting your website correct? You need someone looking for your specific service/product. If you’re a roof repair in Lawrenceville Ga you want to reach people locally who need your service not people 1000 miles away unless your business has multiple locations. If you’re a resident in need of roof repair chances are you’ll go online and type roof repair and choose from the results that come up on the first page. It’s rare to click onto the second, third, and fourth page in search results.

A video commercial is a tool used to communicate with your audience on a massive scale. Do you have customers asking you the same question but you’re tired of having to repeat yourself? Try shooting a video that answers the most frequently asked questions involving your business and let us post it on your website. MyBasic LLC isn’t here to just sell you a one size fits all marketing package because all business aren’t the same. Some businesses are just starting and don’t have the start-up capital of other businesses (it’s nothing to be ashamed of, it will make you work all the more harder), we understand that. Some businesses start with angel investors and bank loans, we understand that as well.
It is in MyBasic LLC culture to steer its clients in the right direction. We’re not going to tell a client to advertise on TV when they clearly aren’t ready. In order for us to find out where you are we have a conversation to identify where you are, what you have done, and see the kind of results your marketing efforts have garnered. We also must know your goals and visions.

At that point we can come up with a plan that helps you elevate your business. That plan may include one or all of the tools mentioned in this post to help you market your business. might include a Search Engine Optimization plan to help a client drive in the traffic online that you’re looking for. Not all SEO packages are the same, plans will differ for a variety of reasons. Budget is one of the reasons as is client goals and expectations. The way business B wins clients may be different how business C get clients. Your business may be at the point where it needs to Advertise on TV, Billboards, Print, and radio to match the marketing goals you have in mind. Your business may need SEO, either way it’s important to communicate with audience and harness the tools available to accomplish your goals. Let’s have a conversation today about your business, give us a call.