To take full advantage of the opportunity that major commercial search engines such as Google and Bing offer, your business should be putting some of its efforts into the focus of seo or search engine optimization.

Let’s just get right down to the basics of how search engine optimization can add a new dimension for the marketing aspect of your business…

What is Search Engine Optimization?

While other online avenues, such as social media, drive business to your site, major search engines are the primary method of navigation for most Internet users. The importance of search engine optimization, also known as SEO, remains true whether your site provides information, content, services, or just about anything else you can think of.

SEO is defined as a marketing discipline designed to increase your site traffic. It is focused on growing site visibility in search engine results, more specifically organic – or non-paid – search engine results. This technique focuses on both creative and technical elements including the way other sites link to you on the web and the words on your page. It can also be as simple as understanding how to properly structure your site in a way that the search engine understands.

How does SEO work?

The world of SEO is quite complex – which is why it is beneficial to invest in SEO education and help. Major search engines are constantly working together to improve their technology, designing it to crawl deep into the depths of the web and return the best results to search Internet users.

However, while search engines are very smart, there is a limit to how they can operate. There is a fine line between netting thousands of users and burying your site in a deep Internet grave, leaving it minimally visible to the average user.

For example, SEO focuses on the correct placement of keywords. There are certain keywords or key phrases which are commonly searched. Incorporating these keywords or key phrases into your content will make your site more visible, however, your keywords should only make up about 1-2 percent of your text, or else it is too much.

In conclusion, it is all about skill and knowledge. There is a fine line between improving your marketing and damaging it with SEO, so it is imperative that you obtain the proper training and enlist the proper help.