Where you spend your time adding posts depends on where your audience spends their time. Do they spend more time on social media or do they spend more time searching for your service on the internet?
Chances are they’re going to use their “go to” search engine to find your service and use a keyword they either know or they’re trying to think of to find your product or service. It helps to have your marketing campaign setup where you’re using social media if that’s where your audience is, the root of your campaign should be focused on constantly adding content to your website which will be search engine focused.
This question can help you answer the original post answer, do you want your audience spending more time on your website which you completely manage or social media which someone else manages? Your website is the correct answer. Add content to your website then share the link on social media, more time on your website increases the probability they’ll do business with you.
You ever post something on Facebook and hoped it would show up in search results? Us too lol but waiting around for that day to happen is not the best use of time, keep social media as part of the campaign but focus on adding content to your website.
Set up a schedule that helps you be consistent and add content that is relevant and helpful to your readers, it’s probable search engines with reward your for such efforts. How? Your efforts position you to be found by your audience, and they didn’t type in your domain name to find you.
Have you seen on your website url address (Not Secure), it has a negative connotation to it huh?
Search engines have added value to having an SSL certificate on your website. Do you ask for sensitive information on your website? It will work out in your favor to have an ssl to protect that information that is being transmitted on the internet. These are some of the ideas you should keep in mind as it relates to online marketing, seo, content development. Don’t have the time or patience to manage your marketing or social media campaign? We’d like to help. We’re a call away. 404-477-4512