When was the last time you had your website redesigned and your content freshened up? If you haven’t added new content on your site it’s not a bad idea to consider updating it. The reason I say that is because your industry is always changing, your competition is always looking for ways to stay ahead of the curve not behind it. If you want to be ranked at the top with search engines try continually adding content to your site. It’s more a matter of pacing yourself than doing a bunch of blog posts then stopping. How do you drive traffic to your site? Add useful and relevant content continuously, weekly, monthly, you decide.
If you’re starting a business for the first time or giving it a second go you will need a user friendly website built for your the business. If your business includes selling products online you’re going to need an online store built that is also user friendly and responsive. The word responsive simply means your website automatically adjusting to a viewer’s screen. A visitor may pull up your website on their Samsung Galaxy s8 and want to see what you have to offer. Or they may pull up your online store on their Ipad ready to buy what they want. Either way having a responsive website built is highly recommended when you have your website built.
Sure you could be of the DIY crowd and take the advice of a wix, google, or weebly and use their platform to build a website yourself but think about what you’re sacrificing…your time. The time you spend trying to learn to build a website yourself could be spent macro managing your business. Are you an expert at getting your website ranked with search engines or driving traffic to your website? Yes know enough to be dangerous but dont become a web designer or seo unless thats what youre line of business is going to be. Make America great again and employ the pros handle that part of your business. If you’re looking to grow your business like a berkshire hathaway, facebook, or harpo do you think you’ll be able to do it all on your own?
We’ve continuously learning that building a successful enterprises (business) can happen faster if you hire a team of people who stand behind and can help you reach your vision. If you’re looking at building a website yourself as a means to saving money someone could say that’s being cheap, others might say that’s being smart. What happens if you get stuck? Your time is more precious than money I say.