Tag Archives: Advertising

The algorithm to success

According to Local Search Association, 8 out of 10 people use search engines to find local products or services, while there are 3.5 billion searches on Google daily. Despite these high statistics, it’s still unlikely your website will get the attention you desire. Currently there are over 1.8 billion sites on the web which makes it difficult to establish a web presence. One of the best ways to improve your online presence is by investing in Search Engine Optimization. Search Engine Optimization is the process of increasing a websites traffic by ensuring that your site appears high within the results.

Search engines follow a specific set of rules called Algorithms. Algorithms help determine how high your website will appear within the search results. Sites that follow these algorithms are deemed more important than others. This importance translates into a higher page rank. All search engines use multiple algorithms when determining a sites importance. For example, Google uses multiple algorithms such as PageRank, Google Penguin, Google Panda, and Google Hummingbird.

So why is this important? According to Brafton, websites on the first search results page receive 95% of web traffic. If your site doesn’t rank high within the search results, then you’re losing potential clients. When people search for something that’s relevant to them and see your site, they’re going to click. If a website is ranked lower than other sites, then most likely it won’t be visited. These visits aren’t simply clicks. Visitors are users looking for exactly what you offer. Therefore, these users are most likely potential customers or subscribers. If you aren’t ranked high within the search results, your business stands to lose that profit and traffic. While you may offer a unique service or product locally, you could be beat by an outsider company.

Businesses aren’t just competing with organic listings. Google consistently revises the format of its search engine results page (SERP). An organic search result could be placed below a local 3-pack. The local 3-pack are suggestions based on a user’s location. These suggestions add to the competition that businesses can face. While featured snippets can also take away from your sites traffic. Featured snippets provide users information on the search results page. Businesses in highly saturated markets will also have more competition online. The reason for this is the more a keyword is used, the more competition there is to rank higher. There are steps to help gain a leg up on the competition though.

It’s important to understand the algorithms that search engines use. Understanding search engine algorithms will help maximize your traffic and sales. Links, reputation, titles, reputation and keywords all matter when optimizing your webpage. Understanding and optimizing your site may seem like a daunting task, however Search Engine Optimization is essential. According to emarketer, 68% of marketing professionals in North America said that SEO is a crucial marketing tactic to meet local objectives.

Whether you’re a fortune five hundred company or a start-up, MyBasicLLC can help you reach that prized spot on the first page of the search results. We’ve had the opportunity of working with multiple companies and have helped them gain the traffic they needed to boost their business. We have the experience and time needed to help maximize relevant traffic to your site. Our job is to help you get the attention you deserve and set up for the business growth you’re looking for.

Our team of professionals are experienced content developers who will help you reach your audience.  We would like to talk to you over the phone or in person to learn more about your business in order to come up with a marketing plan.

Thanks for reading, and feel free to check out other posts on how our services can help your business grow and succeed.

-Adam and the MyBasicTeam

A rising trend to watch

PowerPoints is one of the most common forms of presenting in the workforce. They’re used in business, education, marketing, and training. It’s estimated that over 157,184 companies use PowerPoint, according to iDataLabs. Although PowerPoint is commonly used within the world of business, it’s effectiveness has recently been called into question. A Harvard research team recently conducted a survey to figure out how effective PowerPoints are. The findings probably aren’t exactly what you want to hear. According to the survey, PowerPoint presentations are no better than presenting orally with no visual aids. So how exactly can you avoid this death by PowerPoint phenomenon?

Despite expert’s animosity, it’s become very natural for us to look at screens to learn and retain information. It’s estimated that by 2019, video will be responsible for 80% of the world’s internet traffic according to elogic. Our reliance on digital screens may scare some at first, however, there is a way to capitalize on this. One way to take advantage of this is by investing in video production. Opting for video-based presentations isn’t anything new. According to elogic, 98% of organizations had stated they would use video as part of their digital learning strategy. At MyBasicLLC we specialize in creating effective videos that effectively market your services. Whether you need a video for advertising, education, branding, or training we have the experience to make your dream a reality.

Presenting with video has multiple advantages. One of these advantages is how the information is presented. Videos can show us events, objects, and realistic scenes that can’t be easily demonstrated through PowerPoint. A common example of this in action is commercials. Remember the OxiClean commercials? Most likely that question triggered memories of bright liquids being poured onto clothing, while Billy Mays enthusiastically exclaimed how tough stains now disappear like magic. Now imagine the last presentation you attended that used PowerPoint. Most likely you couldn’t remember that presentation as vividly as the commercial. The reason videos are so effective because they’re ability to link audio and visuals together, which creates a multisensory experience.

Another advantage of using video is the overall user experience. I mentioned the death by PowerPoint phenomenon earlier. PowerPoints tend to get a bad rap. Most likely your audience has already developed an opinion about your presentation before you’ve presented it solely based on your use of PowerPoint.  This can make things difficult and turn a once easy sale into an uphill battle. Employees alone are 75% more likely to watch a video, according to Panopto. Any guesses as to why? Watching videos have become a part of everyday life. Some of the most popular forms of media are solely video based. Videos have become a natural and enjoyable way for us to take in information. As a result, users are more likely to engage with your product or idea through video. Videos through other forms of communication show similar trends. 21% of readers are more likely to act on an email when a video is included, according to Panopto.

Lastly, videos are cost effective. 40% of training budgets are spent on travel costs alone, according to IBM. This doesn’t even take into consideration the scheduling conflicts that may arise. Videos are both easy to access and readily available. Live demonstrations or presentations aren’t always consistent since we as people are subject to mistakes. Videos ensure that your organization or business can always bring its a-game. As a result, your presentation is always representative of the message you’re trying to convey.

Here at MyBasicLLC, we make sure that your vision becomes a reality. Whether your project is intended for online or HD broadcast, our video production team has you covered. We apply the same level of detail throughout all phases of production.

Thanks for reading, and feel free to check out other posts on how our services can help your business grow and succeed. If you have any questions, be sure to give us a call.

-Adam and the MyBasic Team

Advertising for Every Stage

No matter how large or small your business is, advertising is essential. Whether you want to send out flyers, start a social media campaign, speak your piece on the radio, create a commercial, or rent a billboard, My Basic will be there to see that you are getting the most out of your investment. We know that advertising is not a one-size-fits-all process, and we are eager to work with you to determine the most effective method for your business.

First, we identify your customer base. Reaching Baby Boomers will take a different method than reaching Gen X. And even things like education level can affect where your potential clients can be found online. You can’t risk creating a beautiful ad only to send it out to a space devoid of potential clients. Luckily, whether you are trying to reach people via internet, radio, tv, mail or billboard My Basic has an advertising service to help, and the expertise to ensure that you aren’t yelling into a void.

Another thing we consider is how much time you have to devote to advertising. Will you send out one batch of flyers or spend the time to cultivate a social media presence? We understand that time is a resource just like capital, and we know that everyone has varying amounts of each. We take this into account when crafting an advertising plan for your business. Luckily we have options for every advertising goal.

 

Commercials:

While television commercials can be quite costly, they also automatically grant your business a high level of legitimacy. In addition, since they can utilize picture, video, text, and sound television commercials are arguably the most creatively versatile advertising option. Not to mention that commercials are broadcasted to an extensive audience base, making the chances of reaching potential clients very high. My Basic’s team can help you from brainstorming ideas all the way to buying airtime. And with cable and internet, commercials have never had a more platforms to choose from.

Radio:

With around 84% of households in Atlanta owning cars in 2016, radio reaches hundreds of thousands of people everyday. Take Atlanta’s notoriously terrible traffic and make it a positive for your business! It’s no secret that Atlanta citizens already spend an above average amount of time in their cars; with a radio ad from My Basic you can turn that otherwise wasted time into a chance for people to learn about what your business can do for them. At an average cost of $363 for a thirty seconds of air time, radio can give your business a new level of credibility while taking your reputation to new heights.

Print:

Sometimes the simplest ways are the best. And My Basic will soon be able to offer you comprehensive support services for print ads as well!

Social Media:

While some see social media as merely a place to post selfies, we here at My Basic LLC see it as the platform that will help your business maximize your ROI when it comes to advertising. To properly utilize social media as an advertisement platform our experts have studied some very important factors that help them determine the best way to promote your business through social media.

Our experts must know what types of people are using different sites . Factors such as age, gender, and race and education level may all guide different people to different social media outlets. Figuring out the right site for your ad is an important step towards successful social media advertising.

Our experts must also know the rules and regulation stipulated by each site in their tediously long terms and conditions. Did you know that Facebook prohibits ads that are more than twenty percent text? Don’t risk wasting effort on an ad that won’t play. Let us take care of the fine print. Also, if you do not have the time to devote to cultivating a social media following, let us do it for you! Social media is a fantastic way to get your customers engaged with your brand.

 

My Basic LLC respects the fact that every business has different needs when it comes to advertising, and we strive to meet them all. We hope you consider us for your next ad campaign; we can’t wait to hear from you!

 

–Mallory Craig and the My Basic LLC Team

You should probably get an app for that.

Are you looking to get your business noticed, or set it apart from the competition? Taking simple steps such as investing in app development services can make a world of difference for your business when it comes to reaching those sales goals.

More than likely you’ve heard this phrase before, “there’s an app for that.” Despite it being a running gag on the internet, it’s also a trademark phrase of Apple as of 2010. While it has provided countless laughs, the phrase does hold some truth to it. In 2017, there was over 2.2 million apps within the iOS store alone, and over 3 million within the Google Play store. Despite these staggering statistics, under 10% of apps belong to businesses. 

One of the main reasons businesses are venturing into this market is the advantages it gives to the consumer and the business itself. One the main advantages of apps is they are a visual reminder of your brand or business. Through methods such as push notifications, your customer will never miss out on special sales or promotions. After all, an average American is estimated to spend a minimum of two hours a day on their mobile device.

Apps are also able to build loyalty if used correctly. For example, an app can easily make carrying that cumbersome loyalty card a thing of the past. Digitizing incentive-based programs for customers can increase your chances of repeat visits, while cutting down the cost to produce membership cards. These repeat visits translate into increased retention rates. Customer retention rates can decide whether a business will fail or succeed. According to Frederick Reichheld of Bain & Company, increasing customer retention rates by 5% results in an increase of profits between 25% to 90%.

However, one of the main advantages of apps is the convenience it offers the user. According to GO-Globe, 72% of consumers believe that apps can offer an easier shopping experience. This might seem a bit shocking since the percentage of retail apps are relatively low, however, it’s estimated that the average smartphone user has 4 shopping apps on their phone. One reason for this is that apps allow users to speed up their shopping experience. Apps can save each user’s settings, which drastically cuts down on time spent shopping. User settings are able to offer a more personal experience as well.  Countless businesses use this tactic, from Taco Bell to Amazon, businesses can provide recommendations based on their customer’s history, or offer new products based on what other consumers have bought.

According to GO-Globe 46% of consumers are more likely to choose to shop via mobile apps rather than shopping online. Apps allow consumers to make a more personal connection and are always a finger touch away. With advertisements everywhere you look, it’s hard to have that strong connection with our consumer base that we desire.

Investing in app services can make a huge difference in your customer’s life, as well as the life of your business. The amount of businesses who currently use apps is relatively low. Their loss is your potential gain. Make sure your business stands out from the crowd by investing in app development services at MyBasicLLC.

We have over a decade of experience as app developers. Whether you’re looking for something simple or intricate, our team can help you accomplish your business goals.

It is our promise that your project will be completed in a timely manner while remaining within your budget.

Thanks for reading, and feel free to check out other posts on how our services can help your business grow and succeed. If you have any questions, be sure to give us a call.

-Adam and the MyBasic Team

Virtual Reality…The Original Recipe to Success?

The secret is out, and businesses can’t resist this finger-licking good recipe to success. With Virtual Reality (VR) becoming increasingly affordable, companies are taking a new approach to the training process.

Training has always played a vital role within companies and organizations, whether it’s preparing chicken or providing excellent customer service. Without well-trained members, a buisness is sure to fail.

Therefore, it should come as no surprise that companies are quickly adopting innovative technologies in hopes of improving the onboarding process.

One of those innovative technologies that is currently changing the way businesses think about training employees is Virtual Reality.

VR is a computer generated interactive environment that uses sounds, visuals, and other forms of sensory feedback to replicate a real-world environment.

Until recently, VR has remained mostly within academia and military organizations as a training tool, however, companies are quickly making the transition to this computer-generated world to better prepare workers for what they will face in the field.

Companies such as UPS, Walmart, and even the man himself Colonel Sanders, have all started using this technology to recruit, train, and retain employees. While preparing chicken and driving package delivery trucks hold little in common, each company has realized the indispensable value that VR training can bring.

At this point I’m sure you’re saying, okay, it works for them, but why does my business need it?

I’m glad you asked. These VR simulations allows employers to replicate any possible real-world situation, without the everyday risks or consequences that employees face on a daily basis. By reducing the risk to employees, companies can train their employees in a safe environment, where they can gain confidence in their skills, and address their problem areas.

If you’re not convinced yet, then maybe these statistics will help sway you.

According to the Learning Pyramid, most people retain 90% of what they learn when they put that knowledge into practice immediately. Those numbers significantly decrease as you work your way down the pyramid. For example, humans typically only retain 30% of what they learn through a demonstration, while they retain 20% of what they learn from audio and visual.

Unfortunately, reading is almost at the bottom of the pyramid, so hopefully I haven’t lost you by now. To keep it simple and clean, the advantage of VR is that employees are able to immediately put into practice what they’ve learned in a simulated environment.

It’s estimated that 95% of companies use some form of video-based learning, according to Brandon Hall Group. Until recently video-based learning was potentially the most engaging form of training available.

However, with VR headsets becoming increasingly affordable, it shouldn’t come as a surprise that more and more companies are making the switch to this new innovative technology.

After all, VR provides an immersive experience, an experience that video-based learning is missing. This immersive experience can combat the disengagement that many workers experience when engaging in video-based learning. Besides, seeing your fellow associate Susan “accidentally” create a spill on aisle 10 can wear thin on anyone.

Luckily, MyBasicLLC can help you and Susan escape from the monotony of video-based learning. Here at MyBasicLLC we’ve been creating and supplying effective VR simulations since 2015, and don’t worry, your business won’t be virtually preparing chicken, unless that’s your goal.

Here at MyBasicLLC we understand your business is unique, and we pride ourselves in offering custom and unique solutions based on your needs. Whether you’re looking for medical, leadership, engineering, or any other form of training, MyBasicLLC has you covered, and will guarantee you the best results.

VR is the next evolution in the training process. Will you ignore this or adopt it?

Thanks for reading, and feel free to check out other posts on how our services can help your business grow and succeed. If you have any questions, be sure to give us a call.

-Adam and the MyBasic Team

Using Website Design to Capitalize in a Fast Paced World

The design of your company’s website plays a crucial part in whether your business will experience success.

According to a study conducted by Google, 97% of consumers use the web to search for local businesses online, however, these favorable statistics do not guarantee that your website will be successful.

Imagine looking over an analysis of your website, while you may be overjoyed to find out that your website has attracted thousands of visitors and views, these statistics don’t necessarily reflect success, nor do they translate to business.

web-design-tips-mybasicllc

An aspect that’s typically overlooked when analyzing the success of a website is the bounce rate. Bounce rate is a technical term that refers to the percentage of users who visit your page without interacting with any clickable elements on your site or navigating to any other pages. A higher bounce rate translates to a loss of potential consumers.

The average time spent on a page is also a good metric to look at when judging the effectiveness of your website’s design. A typical user tends to spend 10-20 seconds on a web page according to Nielsen Norman Group. If your users fall within this 10-20 second range, then most likely your content isn’t getting read.

Fear not, MyBasicLLC is here to give you some helpful advice in order to help you reach your goals. We have over 8 years of experience in marketing on a global scale.

And while these statistics may be discouraging at first glance, there are certain methods you can use to increase the chances of your visitors converting into leads.

When designing your site, it’s important to consider how the typical user views and navigates websites. After conducting a study of eye tracking research, Nelsen Norman Group found that 80% of users focused on the left side of the page, while it’s assumed the remaining 20% focused on the left to find the vertical scroll bar.

Therefore, taking simple steps such as rearranging your content can have significant positive impacts on your website. Since the average user spends 10-20 seconds on a website, and the majority of that audience focuses on the left side of the page, your priority content and navigation should be place front and center.

It goes without saying that 10-20 seconds isn’t much time, however, users are quickly able to judge your site based on prior experience. Therefore, it’s important to make sure your design is simple, functional, and easily communicates its purpose.

If you are unsure of how to go about meeting these criteria, then take a look at mainstream websites. According to Jakob’s Law of Internet User Experience, users tend to rely on their prior experience when navigating websites. Part of the reason for this is users spend most of their time on other websites. Therefore, in order to prevent confusion and to capitalize on the short amount of time you’re given, your design should follow patterns that are used by other mainstream websites.

While a flashy website may set you apart from other businesses, an expectation has developed of how a website should operate and where the content should be placed. Following simple patterns that you can find on other websites can significantly increase your chances of reaching potential leads.

If all of this still seems overwhelming, then MyBasicLLC is here to help. While websites have advancements over the past decade, our team will help you get up to speed. Since we have a background in marketing, we’re confident that our services can help you create a design that speaks to your audience.

Our web design services include analyzing and gathering data, software architecture, software development, testing, maintenance, and web hosting.

We would be thrilled to work with you and help you captivate your audience.

Thanks for reading, and feel free to check out other posts on how our services can help your business grow, if you have any questions be sure to give us a call.

 

-Adam and the MyBasic Team

​​​​​​​Your Mobile App And The World

You have a mobile app idea, an idea that meets a need in a world where smartphones are more abundant that cars (smartphones v cars) as of 2016. How do you get your app to market? My Basic LLC has an idea. Which platform do you want your app to be released on? Google Play? Apple Store? Or both? These are questions we’ll look at and provide you guidance based on our experience and expertise.app-developer-mybasicllc

Does your application have a  need to enable users to create profiles or use their social media accounts to be able to login? We’ll explore those options to find the solution that works best with your app, call us.

How much does it cost to build an app? This is a good question just like what is your budget? At My Basic LLC apps can range from $20,000 to $300,000+ . There are a lot of factors that go into the cost of app development so its good for us to have a conversation to learn so we can give you a proper estimate, oh and don’t forget marketing the app. Here is another article that will confirm app development prices: App Dev Costs

To develop an app it is not uncommon to have multiple people involved to make sure the requirements of the client are met. Usually you’ll see a project manager, 2-4 developers, QA, graphic design, or more depending on the complexity of the app. If you need the app done in a shorter amount of time that can be an influencing factor on the price. Look, functionality, and features also are factors in determining price.

When building an app you’ll also want to take into consideration web hosting. The amount of traffic you receive on the app will determine the kind of hosting you will need. Before we launch your app we make a recommendation to to start on a VPS or dedicated server and wouldn’t recommend shared web hosting. If there is a spike in downloads and users the last thing you need happening is the app timing out, crashing, people being angry as a result, etc.

Will your app be free to the general public or do you want your audience to pay a monthly fee or flat price to use the app? These are important questions to address in the beginning of development so there is no confusion during development and launch.

With a good app comes updates and administration.

That’s right, you should be listening to your audience because they can give you valuable feedback on features that can be added to enhance your app or they may even point out bugs or features that are making your app difficult to use. It is good to have people on the project working in the quality assurance department to make sure the app is working right before, during launch and along the lifespan of the app.

Who is your audience? How do you plan to reach them? We know a thing or two that will help you answer those questions and we look to provide you with tools that will give you feedback on how people are interacting with the app.

How much can someone make from an app? That’s a good question, think hundreds of thousands, millions, and even billions (Candy Crush). This is not always the case but with the right conditions it can happen through your app. Many businesses charge a flat fee to use their app, a monthly fee, or make the app free and monetize it or create in app purchases. What’s your strategy? We’ll help you find it.

The fight against time

How do you reach millions of people in a short amount of time? Marketing and Advertising. Sword and Shield. That’s right if you have the world’s best app but now one knows about it that’s working against you and time. Word of mouth is good and hopefully that will help in the marketing process. It’s S.W.O.T. time!

More coming in than what’s going out, the Budget

That’s right, there is a budget that should be involved at least in principle. How do you determine if your app is profitable? Look at your bank account. A strategy has to be put in place so you don’t burn through your cash and end up in the red needing to hold another round of investing to stay afloat. Welcome to entrepreneurship 101.  Looking forward to our working relationship, lets grow!

At My Basic LLC we want to see you succeed. There’s nothing like meeting a client who has an idea and we can help them bring their idea to pass and see it succeed. We want it to succeed, we need it to succeed because we are connected. We’ve invested our time which we can never get back and we want nothing but success for our client’s project. We will work hard, we will work smart, we will succeed, God willing…we are My Basic LLC. Call us for your complimentary consultation.

3 Key Advertising Strategies for Small Businesses

We as people are always looking for something new… Whether it is a new or improved product or just a service that could make their lives easier. And, we are always looking for someone who can do it better than the next guy.

This is where advertising strategies come in – advertising helps keep consumers aware of what is available in the market. So, it helps you spread the word about your product or service and why they should choose you.

When it comes to your advertising campaign, it is vital that you are mindful of your budget. Start by figuring out how much you can reasonably afford – this will determine the rest. Of course, the larger the budget the better, but don’t underestimate the effectiveness of a small advertising budget. With the right advertising strategy, like one we can provide here at My Basic LLC, you can maximize your reach with even the smallest of budgets.

 

 

 

Key Advertising Strategies

Then, once you are ready to dive into developing your advertising plan, use these key advertising strategies as your foundation:

  1. Target your audience.As much as you want to believe that you can offer something literally everyone will want, it just is not possible. Realistically, you will only reach a small percentage of people…But, go after that target audience – hard. Learn everything about them – how old they are, what they like, what media channels they frequent, etc. – and use that to your advantage.
  2. Always track your progress.If nobody ever graded or kept track of your grades in school, how would you know how you were doing? You could be doing your math calculations wrong for years and never know…The same goes for advertising – always track your efforts to see what does and doesn’t work for you.
  3. Know when to advertise.Chances are, you don’t need to advertise all year around…Consider tax services like Liberty Mutual, for example – they do most of their advertising during tax season because that is when they are most relevant.

 

With over nine years of industry experience, our team is anxiously waiting to develop an effective advertising and marketing plan to help your business succeed.

Is Creative

Our team is creative and looks forward to thinking life into your idea and brand. A brain that is free to think in an unhindered environment can come up with some creative ideas, this can be the very reason why you should work with us. If you’re used to thinking your way about your business you get your results. We are here to offer a new perspective that you might not have thought about. Our goal is to add value to your business and help you reach your goal, think #teamwork.  Our business can be summed up in three words: Marketing, Advertising, Web Design