According to Local Search Association, 8 out of 10 people use search engines to find local products or services, while there are 3.5 billion searches on Google daily. Despite these high statistics, it’s still unlikely your website will get the attention you desire. Currently there are over 1.8 billion sites on the web which makes it difficult to establish a web presence. One of the best ways to improve your online presence is by investing in Search Engine Optimization. Search Engine Optimization is the process of increasing a websites traffic by ensuring that your site appears high within the results.
Search engines follow a specific set of rules called Algorithms. Algorithms help determine how high your website will appear within the search results. Sites that follow these algorithms are deemed more important than others. This importance translates into a higher page rank. All search engines use multiple algorithms when determining a sites importance. For example, Google uses multiple algorithms such as PageRank, Google Penguin, Google Panda, and Google Hummingbird.
So why is this important? According to Brafton, websites on the first search results page receive 95% of web traffic. If your site doesn’t rank high within the search results, then you’re losing potential clients. When people search for something that’s relevant to them and see your site, they’re going to click. If a website is ranked lower than other sites, then most likely it won’t be visited. These visits aren’t simply clicks. Visitors are users looking for exactly what you offer. Therefore, these users are most likely potential customers or subscribers. If you aren’t ranked high within the search results, your business stands to lose that profit and traffic. While you may offer a unique service or product locally, you could be beat by an outsider company.
Businesses aren’t just competing with organic listings. Google consistently revises the format of its search engine results page (SERP). An organic search result could be placed below a local 3-pack. The local 3-pack are suggestions based on a user’s location. These suggestions add to the competition that businesses can face. While featured snippets can also take away from your sites traffic. Featured snippets provide users information on the search results page. Businesses in highly saturated markets will also have more competition online. The reason for this is the more a keyword is used, the more competition there is to rank higher. There are steps to help gain a leg up on the competition though.
It’s important to understand the algorithms that search engines use. Understanding search engine algorithms will help maximize your traffic and sales. Links, reputation, titles, reputation and keywords all matter when optimizing your webpage. Understanding and optimizing your site may seem like a daunting task, however Search Engine Optimization is essential. According to emarketer, 68% of marketing professionals in North America said that SEO is a crucial marketing tactic to meet local objectives.
Whether you’re a fortune five hundred company or a start-up, MyBasicLLC can help you reach that prized spot on the first page of the search results. We’ve had the opportunity of working with multiple companies and have helped them gain the traffic they needed to boost their business. We have the experience and time needed to help maximize relevant traffic to your site. Our job is to help you get the attention you deserve and set up for the business growth you’re looking for.
Our team of professionals are experienced content developers who will help you reach your audience. We would like to talk to you over the phone or in person to learn more about your business in order to come up with a marketing plan.
Thanks for reading, and feel free to check out other posts on how our services can help your business grow and succeed.
-Adam and the MyBasicTeam