Are you looking to get your business noticed, or set it apart from the competition? Taking simple steps such as investing in app development services can make a world of difference for your business when it comes to reaching those sales goals.
More than likely you’ve heard this phrase before, “there’s an app for that.” Despite it being a running gag on the internet, it’s also a trademark phrase of Apple as of 2010. While it has provided countless laughs, the phrase does hold some truth to it. In 2017, there was over 2.2 million apps within the iOS store alone, and over 3 million within the Google Play store. Despite these staggering statistics, under 10% of apps belong to businesses.
One of the main reasons businesses are venturing into this market is the advantages it gives to the consumer and the business itself. One the main advantages of apps is they are a visual reminder of your brand or business. Through methods such as push notifications, your customer will never miss out on special sales or promotions. After all, an average American is estimated to spend a minimum of two hours a day on their mobile device.
Apps are also able to build loyalty if used correctly. For example, an app can easily make carrying that cumbersome loyalty card a thing of the past. Digitizing incentive-based programs for customers can increase your chances of repeat visits, while cutting down the cost to produce membership cards. These repeat visits translate into increased retention rates. Customer retention rates can decide whether a business will fail or succeed. According to Frederick Reichheld of Bain & Company, increasing customer retention rates by 5% results in an increase of profits between 25% to 90%.
However, one of the main advantages of apps is the convenience it offers the user. According to GO-Globe, 72% of consumers believe that apps can offer an easier shopping experience. This might seem a bit shocking since the percentage of retail apps are relatively low, however, it’s estimated that the average smartphone user has 4 shopping apps on their phone. One reason for this is that apps allow users to speed up their shopping experience. Apps can save each user’s settings, which drastically cuts down on time spent shopping. User settings are able to offer a more personal experience as well. Countless businesses use this tactic, from Taco Bell to Amazon, businesses can provide recommendations based on their customer’s history, or offer new products based on what other consumers have bought.
According to GO-Globe 46% of consumers are more likely to choose to shop via mobile apps rather than shopping online. Apps allow consumers to make a more personal connection and are always a finger touch away. With advertisements everywhere you look, it’s hard to have that strong connection with our consumer base that we desire.
Investing in app services can make a huge difference in your customer’s life, as well as the life of your business. The amount of businesses who currently use apps is relatively low. Their loss is your potential gain. Make sure your business stands out from the crowd by investing in app development services at MyBasicLLC.
We have over a decade of experience as app developers. Whether you’re looking for something simple or intricate, our team can help you accomplish your business goals.
It is our promise that your project will be completed in a timely manner while remaining within your budget.
Thanks for reading, and feel free to check out other posts on how our services can help your business grow and succeed. If you have any questions, be sure to give us a call.
-Adam and the MyBasic Team