Tag Archives: video production

Use video in 2019 to promote your business

Video can be used to help promote your business in 2019. From customer testimonials to talking about your services or products video is a tried-and-true marketing tool we all need.­video-production-mybasicllc

Promotional videos can help you leverage time, if you’re in sales when you arr meeting with someone in person you can’t meet with anyone else because your time is dedicated to the person in front of you. With a video marketing campaign you can reach out to other people who are looking for your service when while your’re meeting with your prospective customer in person.

There’s nothing like getting out of a meeting and receiving an email from a prospective customer who has seen your video this is what marketing is.

Our team can build a professional landing page that is linked to your digital marketing campaign whether you’re using Google AdWords, Bing AdWords, Yelp, Facebook ads, or other platforms to market your business. Your digital marketing campaign will be comprised of several videos, over the course of time we can look at Analytics to see how effective our marketing campaign is. We can set up conversion goals to help us convert new business. What video goes do you have for 2019? Feel free to give us a call at 404-477-4512 or visit us at www.mybasicllc.com

 

A rising trend to watch

PowerPoints is one of the most common forms of presenting in the workforce. They’re used in business, education, marketing, and training. It’s estimated that over 157,184 companies use PowerPoint, according to iDataLabs. Although PowerPoint is commonly used within the world of business, it’s effectiveness has recently been called into question. A Harvard research team recently conducted a survey to figure out how effective PowerPoints are. The findings probably aren’t exactly what you want to hear. According to the survey, PowerPoint presentations are no better than presenting orally with no visual aids. So how exactly can you avoid this death by PowerPoint phenomenon?

Despite expert’s animosity, it’s become very natural for us to look at screens to learn and retain information. It’s estimated that by 2019, video will be responsible for 80% of the world’s internet traffic according to elogic. Our reliance on digital screens may scare some at first, however, there is a way to capitalize on this. One way to take advantage of this is by investing in video production. Opting for video-based presentations isn’t anything new. According to elogic, 98% of organizations had stated they would use video as part of their digital learning strategy. At MyBasicLLC we specialize in creating effective videos that effectively market your services. Whether you need a video for advertising, education, branding, or training we have the experience to make your dream a reality.

Presenting with video has multiple advantages. One of these advantages is how the information is presented. Videos can show us events, objects, and realistic scenes that can’t be easily demonstrated through PowerPoint. A common example of this in action is commercials. Remember the OxiClean commercials? Most likely that question triggered memories of bright liquids being poured onto clothing, while Billy Mays enthusiastically exclaimed how tough stains now disappear like magic. Now imagine the last presentation you attended that used PowerPoint. Most likely you couldn’t remember that presentation as vividly as the commercial. The reason videos are so effective because they’re ability to link audio and visuals together, which creates a multisensory experience.

Another advantage of using video is the overall user experience. I mentioned the death by PowerPoint phenomenon earlier. PowerPoints tend to get a bad rap. Most likely your audience has already developed an opinion about your presentation before you’ve presented it solely based on your use of PowerPoint.  This can make things difficult and turn a once easy sale into an uphill battle. Employees alone are 75% more likely to watch a video, according to Panopto. Any guesses as to why? Watching videos have become a part of everyday life. Some of the most popular forms of media are solely video based. Videos have become a natural and enjoyable way for us to take in information. As a result, users are more likely to engage with your product or idea through video. Videos through other forms of communication show similar trends. 21% of readers are more likely to act on an email when a video is included, according to Panopto.

Lastly, videos are cost effective. 40% of training budgets are spent on travel costs alone, according to IBM. This doesn’t even take into consideration the scheduling conflicts that may arise. Videos are both easy to access and readily available. Live demonstrations or presentations aren’t always consistent since we as people are subject to mistakes. Videos ensure that your organization or business can always bring its a-game. As a result, your presentation is always representative of the message you’re trying to convey.

Here at MyBasicLLC, we make sure that your vision becomes a reality. Whether your project is intended for online or HD broadcast, our video production team has you covered. We apply the same level of detail throughout all phases of production.

Thanks for reading, and feel free to check out other posts on how our services can help your business grow and succeed. If you have any questions, be sure to give us a call.

-Adam and the MyBasic Team

Production Hub Video Production Services

Need a video shot for your business to help market your services? My Basic LLC can help. Need a video produced for advertising, education, branding, marketing, or training we have the creative team to take your project to the next level. Whether your project is slated for the web or HD broadcast, we apply the same attention to detail in the pre-production, production, and post production phases to ensure your project meets all objectives. Read more here.

 

Video commercials rock at helping businesses shine!

Video content can be a game changer for your business  especially if your audience is used to looking at video content on their smart devices and tablets. Its a good investment to promote your business through video because it can maximize time.

When people come to your site they’re looking for key components:

  • Product or Services
  • Details
  • Cost
  • Do you have any discounts
  • The fastest way to get their product/service

Deciding how much content to add to you your website can be a double edged sword. Add too much and you risk loosing the reader, add too little and you risk not being able to get the page ranked with search engines which can bring more people to your website. A good solution is having a mix of visual and textual content.

We enjoy creating visual content because it allows us to be creative. From script development all the way to post production editing we enjoy the creative process. When we work with clients we provide the complete setup to help them realize their vision/idea for the video.

Whether the video is going to be played on cable television or go on social media we give it our all because a part of us goes into the process and our reputation is on the line as well.

We recently worked with MLB Tours and was able to add aerial photography to the process and came out with some good shots. We hired the right voice over talent and added just the right music to complete the process.  We work hard with clients to develop content that works with their message and budget.

Areas of service for video development we help with:

  • Pre production: (script writing, scouting, talent hiring)
  • Production: (Camera equipment, crew, lighting, audio, aerial photography)
  • Post production: (Editing, music, visual effects, rendering, upload/copies)

In closing these are the key things to remember:

We’re creative

We’re fair

We enjoy what we do

We enjoy positioning our clients to shine

We’d like to help you produce a video for your business!

 

Here is MLB Tours video which will air com cable in metro Atlanta within the next 14 days: