So many businesses are looking to improve their websites to gain an advantage over their competitors online. Whether it be through an improved website or a better digital marketing strategy, your business should have some leverage when it comes to online marketing.
Despite this drive and the importance of online presence, many businesses still struggle to promote their brand online. Some claim that the ROI is too low. Others complain about the lack of measurable metrics when it comes to web design.
If your business is facing a similar problem, or you are looking to take it to the next level online, then you may need to ponder on why these issues arise.
Could it possibly be your execution of these necessary tasks?
In most cases, the problem is that you are not hiring the best web design agency.
A second-grade agency will provide you with a website that may need costly upgrading every year or two. They also have no solid method of measuring the quality of your website, which makes it difficult for a business owner to gauge the exact ROI of the business.
However, by hiring a professional web design agency, you can avoid these issues and have a much clearer website development plan.
Here are some tips that will help you choose the best web development agency for your business:
We have the right expertise.
One of the first things that you should look for in a good website design agency is their level of expertise. Do they know about the different types of website designs, hosting, features, website tools, etc.? Observe what questions they ask about your website and ask them questions right back. Are they asking surface-level questions or are they doing a deep dive into the important things?
Get creative and ask questions related to different aspects of website design and development. Maybe even ask them questions similar to what other agencies have asked you in the past. This will help you identify whether the agency has the right skills and expertise to help improve your website.
A professional web development company will have a team of web designers, graphic designers, SEO specialists, and other specialists that will help create the perfect website from scratch. Having the right team will also ensure that you get proper support for your website in the future, especially if there is something wrong, or it needs editing, etc.
The best way to gauge the expertise of your web development agency is to ask them questions regarding the design of your website.
We have a good portfolio.
Whether you are working with a multinational website design company, or a local web development agency, there is one thing that every successful agency has in common and that is their portfolio.
The easiest way to gauge whether the web design agency is right for your business is by looking at their portfolio of previously completed projects.
The portfolio of any agency speaks to their expertise, the services they offer and their overall customer experience. While it is true that many agencies only put their best projects on their portfolio, it still gives you an idea of the level of skill and types of businesses they are used to working with. It also shows the type and size of the projects that they can handle.
If a web development agency is reluctant to show their portfolio, then it is because they either don’t have one, or they do not have in-house expertise. Always look at the portfolio and past expertise of any company that you outsource to so that you avoid disappointment in the end.
We can create a responsive website.
There are countless websites that are becoming obsolete, mainly because they were not created with a responsive design. Just having a website isn’t enough – it must be responsive.
Responsive web design means that your website can adjust with different mediums, so you won’t have to redirect customers to a different version of the site. You can use the same website for smartphone users as well as PC users. It will automatically adjust in terms of design, scale, and other factors, creating the best user experience.
Unfortunately, many websites are not designed using the latest tools and infrastructure, which is why they need to be re-designed after a year or two. A good web design agency will create a website using the best website development tools and most effective strategies so that you do not have to patch it up every year. This will save you a lot on website redesign costs as well.
Nowadays many second grade agencies offer to create a unique website, but all they do is redesign a certain template. This is the main reason why many websites are not customizable or unique, and ultimately ineffective.
We offer website testing.
There is no way to know whether the website development is successful or not unless it goes through proper testing. And the first test case shouldn’t be when your website goes live and customers start browsing.
Good web design agencies know this and will test the website before they approve it. In many cases, the testing process allows them to identify any issues related to navigation and loading speed. Both the front end and back end features are important.
Testing should be done by real users. They can help spot mistakes from a visitor point of view and give accurate feedback on the overall design. When it comes to getting the best website, the UX design matters a lot, which is why all successful websites are easy to navigate and have a simple design.
We can build the website you need.
As with all other business operations, research is important before you hire a web development agency. Hiring the right agency can help you improve your website and give a positive impression to any visitors. Having a responsive and interactive website is essential if you want to attract customers to your brand online.
At My Basic we believe we can build you a solid website. With over 12 years of experience we have the experience and vision to build a responsive website. Give us a call today for your complimentary consultation.