Website Design is one of the many marketing tools used to help position businesses in front of their audience. There are a vast array of tools needed to reach customers as they’re local/global, scattered, and living life by the screens of their smartphones. Many people understand this and it’s always good to point out if you’re selling a product/service. You need to try and position your product so it blooms at the right place at the right time. This increases the likelihood your audience will see the item they need/want and make a purchase.
Once your website is built stop and think about how your audience will find your business in the midst of millions of online websites. The answer is a culmination of ideas and methods needed to help drive traffic to your website.
The website design journey begins
If you’re a new website we have to look at building credibility to your website. This is because there are thousands of websites going up daily that are used for a variety of reasons (good and bad) and search engines are selective and authoritative in choosing whether they want to rank your website via complex algorithms. Our goal is to help your website transcend the internet clutter and help you reach your intended audience. How do we do that? One way is optimizing your website with keywords that are responsive to your industry, keywords people are using to find your product/service. This goes in hand with understanding how your audience thinks, learning what methods they are using to find your product/service.
Another tool you could use as part of your marketing mix is an AdWords campaign. We don’t advise if you’re a small business to heavily rely on Adwords but rather use it as a complimenting tool with your marketing campaign. If your competitor has a monthly budget of $10800 for AdWords there other ways to compete especially if you’re a small business. Our goal is to help you effectively and efficiently market your business so you can be profitable and not go broke in the process.
Use Google or Bing and search for several keywords being used to find the services you offer, do you see your business come up in the search results? If you don’t see your website come up on the first or second page in the search results that’s an issue we need to fix. We’ll do that with Search Engine Optimization. It’s not an overnight process and takes constant work, monitoring, and adjustment. It is comprised of several time-consuming tasks needed to continuously get your results. Backlinking, blog posts, social media, and several other marketing methodologies are needed to get you ranked and keep you ranked.
There’s so much involved when it comes to marketing your business and Web Design is one of many key components in the marketing mix of things. If you’re past that point I’d ask how is your advertising and public relations campaign going? Running a business is about being visible, being profitable, and connecting with the community. Need help with marketing? We’re a call away.
With everything going digital nowadays, it’s no secret that having some form of online presence is essential to the survival of your business. Whether it be through a website or mobile app, you’ll need a base from which you can expand your services digitally. And you’re in luck – we provide the best web design services for your business to cover all of your digital needs.
One of the most important mediums for any business is its website. Consider this the bread-and-butter of your digital identity.
Not only does it serve as a base from which you can promote your products, but it is also the face of your business online. Customers can purchase products from your website, give feedback, or learn more about your services. Having the best web design and development will help you propel your brand on a digital scale.
Another important aspect of web design services for your business is mobile app development. If you are looking to attract mobile customers, you can do so through app promotion, although your product or service should be mobile app friendly. With more than 80% of consumers using smartphones, there is a significant potential for app development in business.
Do you really need a website?
Some businesses prefer not to use web design services and try and promote their products directly on social media platforms. However, this won’t garner as many sales as you can potentially get and likely as many as you are hoping to get. There is so much real estate available on social media to advertise to customers. And you are still working against an algorithm, just like how you work against search engine crawlers with search engine results. The best way to grow your brand digitally is by directing customers to promotions on your website.
Think of a website as a physical store. Unless you have a store, you can’t attract customers. While you could sell door to door, it wouldn’t help you grow your brand. Similarly, a website is like an online store. It tells customers where you are and shows that you are available whenever they want to visit you, despite their location or the time of day. But poor website design could have someone stopping at the “door” – aka your homepage. By having your website designed through a reputable web development agency, you can get the ideal website to use as a base for promoting your brand online. And the same goes for app design.
While not all businesses need to have mobile apps, having one can help you promote your business better. It also helps you provide a better customer experience so that you can get more loyal customers.
What features does a good website contain?
When approaching a web design company, it is a good idea to come prepared with a checklist of what features you would like to have on the website. These features usually depend on what product or service you are offering, and whether you are going to sell your products on your business website or not. This will help them best determine how to assist you and will help set expectations upfront. Here are basic website features every web design company should offer you:
Well-designed background and color scheme
This is one of the first things that a customer will look at when they visit your website. It is also one of the most important aspects of web design and development. Having a good color scheme is essential as it helps create a unique impression of your brand and differentiates your brand from competitors. The design can make a site seem too overwhelming – causing a customer to leave. Or it can even diminish the professionalism and legitimacy of the business in the eyes of the customer. That’s right – your website design and color scheme are that powerful.
You should consult with your web design services and create a color scheme that suits your brand. Try and have something that will mirror your brand’s logo and color combination. Customers often prefer uniformity as it helps create a positive brand identity. It also helps tie up your other promotional activities with a unique design scheme.
Another important aspect of good web design is navigation. Have you ever visited a website where you simply couldn’t seem to find the page you were looking for? It is one of the most unpleasant experiences and could repel customers from your website.
Nobody wants to spend several minutes combing through your site for what they’re looking for, and the reality of it is, they won’t. They will leave the site and find a competitor where they can locate the information easier. Proper navigation is a major part of the overall UX design – it should be simple, intuitive, and accurate. This means that your most commonly searched for items and/or your bread-and-butter should be in your menu; it should be listed in laymen’s terms, and all the links should work.
All websites that are created through our web design services will have easy navigation tools so that visitors can access any part of your website with ease.
When a new user visits your website, they will look at your company background before purchasing it from you. You should have an ‘About Us’ section with a brief history of your company and what products and services you offer. People want to know who they are buying from and that you are trustworthy. You should also have a contact page, a FAQ section, and other such details on your website. A good web design service will ensure this information is included, easily accessible, and accurate.
Responsive web design
Our web design services also offer responsive web design so that your website is compatible with all devices. While your website might be incredible on a desktop, what good is that for someone who only uses the internet on their smartphone? The experience they are having is nothing like what you are looking at on your desktop.
In fact, trying to navigate a desktop-only site on a smartphone is quite frustrating and unpleasant.
Without proper responsive webs design, your website won’t adjust to smartphones or tablets. Responsive web design ensures that your website automatically scales itself with different mediums. Because most customers use their smartphones for searches nowadays, responsive web design is a necessity for websites.
Social Media Integration
People are going to talk about your business on social media, so it is important to be in that space, too. You don’t have to be on every platform but maintaining at least one social media profile is generally recommended. This is a great way to interact with your customers in real-time and typically in a more informal way than a traditional business. And this helps build a relationship with the customer.
This is also a great way to direct customers to your website – and vice versa, referring customers to social media from your website. You can include everything from YouTube videos, to Instagram and Facebook icons that link to your business’s pages. Good web design and development is all about having all your digital tools linked, which is why social media integration is crucial for all businesses.
Use the best web design services
As a web design agency, we understand that each website is unique, which is why we use the best tools to create websites that stand out. Whether you need a website to sell your new T-shirt brand, or you are looking to offer legal services online, we will design a website just for you.
If you have any questions we’d like to chat more.